Marketing & Entrepreneurship

Course Description:

Marketing and Entrepreneurship is the second course in the Marketing and Management Career Pathway. Marketing and Entrepreneurship begins an in-depth and detailed study of marketing while also focusing on management with specific emphasis on small business ownership. This course builds on the theories learned in Marketing Principles by providing practical application scenarios which test these theories. In addition, marketing and Entrepreneurship focuses on the role of the supervisor and examines the qualities needed to be successful.

Unit 1 Test - Introduction to Entrepreneurship

Syllabus and class files can be found below.