Publications

Papers Published (International)

1. P.Sundharesalingam and Dr.J.Ashok, “A Study on Customer Perception towards Mobicool Car coolant oil”, European Journal of Social Sciences, Vol.27 No.4, (January 2012) pp. 588-592 (Impact Factor-0.27)

2. P.Sundharesalingam and Dr.J.Ashok, “A Study on Behavioural Changes Exhibited by Customers Towards Frooti, Chennai” International Journal of Research in Management, Vol.1 Issue 2, (January  2012) p 47-57

3. P.Sundharesalingam and M.Charanya, “A Study on Customer Retention at Canara Bank, Palani”, International Journal of Exclusive Management Research, Vol 2; Issue 1 (January 2012)

4. Dr.P.Sundaresalingam and Dr.M.Umashankar “Antecedents Of Customer Satisfaction In Indian Commercial Banks - Service And Quality As Intervening Variable” International Journal of Management and Social Science Research Review,Volume1,Issue 5, Pages176-185 (November 2014)

5. Dr.S.Padmavathy and Dr.P.Sundaresalingam ,“Emotional Intelligence and Impact of Stress Among Academic Professionals”INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH,Volume : 4 | Issue : 4 | April 2015 • ISSN No 2277 – 8179

6. Dr.P.Sundaresalingam and Mr.P.Tamilselvam, “A Study On Impact Of Online Business Over Retailing In Tamilnadu With Special Reference To Erode City”, INTERNATIONAL JOURNAL OF APPLIED ENGINEERING RESEARCH, Volume : 10 | Issue : 32 |  2015 • ISSN No 0973- 4562

7. Dr.P.Sundaresalingam and MS.R.NISHASRI, “A Study On Impact Of Impact Of Packaging Attributes On Consumer Buying Behaviour Towards Food Products With Reference To Erode District” , INTERNATIONAL JOURNAL OF APPLIED ENGINEERING RESEARCH, Volume : 10 | Issue : 32 |  2015 • ISSN No 0973- 4562

8. Dr. P. Sundharesalingam and Dr. M. Umasankar, “Customer Satisfaction in Public Sector Banks of Tamilnadu With Reference to Erode District” INTERNATIONAL JOURNAL OF JOURNAL OF COMMERCE & TRADE, Oct. 2015, Vol. X No. 2, IMPACT FACTOR 3.860, ISSN (P) : 0973-4503, ISSN (E) : 2454-1702

9. Dr.P.Sundaresalingam and Dr.S.Padmavathy “A Comparative Study on Customer Satisfaction and Retention Strategy in Public and Private Sector Banks” Asian Journal of Research in Social Sciences and Humanities ,International ,Vol. 6, No. 4, April 2016, pp. 563-583. ISSN 2249-7315

10. Dr.P.Sundaresalingam and Dr.M.Umashankar “Impact of HRM Practices on Organizational and Employee Performance: The Mediating Role of Employee Satisfaction, Asian Journal of Research in Social Sciences and Humanities, International, Vol. 6, No. 4, April 2016, pp. 513-532. ISSN 2249-7315.

11. Dr.P.Sundaresalingam and Dr.M.Umashankar “A Study on Customer Expectation Towards Store Atmospheric With Reference to Apparel Retail Shop”, International Journal of Commerce and Managerial Science Research, Volume 1, Issue 1 ,January 2017

12.  P. SUNDHARESALINGAM, P. VIDYAPRIYA and M. MOHANASUNDARI  "Applications of Lean Tools in Coconut Oil Manufacturing Company at Erode District", International Journal of Mechanical and Production Engineering Research and Development (IJMPERD),Volume 9, Issue 2 ,April 2019. Scopus Indexed

13. P. SUNDHARESALINGAM, P. VIDYAPRIYA and M. MOHANASUNDARI , "IMPACT AND ASSESSMENT OF COST OVERRUN DUE TO MATERIAL COST IN CONSTRUCTION PROJECTS", International Journal of Civil Engineering and Technology (IJCIET),Volume 10, Issue 2 ,February 2019. Scopus Indexed

14. Dr. P. Vidhyapriya Dr. P. Sundharesalingam, Dr. M. Mohanasundari,“Application Of Productivity Enhancement Tools In RIGS Manufacturing Industry : ABC AND MRP”,INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH,Volume8, Issue12 , December 2019. Scopus Indexed

15. Dr. P. Sundharesalingam, Dr. M. Mohanasundari, Dr. P. Vidhyapriya; An Analysis of the Relationship between Risk and Return in the Gold Market of Asian Countries INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH, volume 9, issue 3, March 2020

16. Dr. P. Sundharesalingam,Dr. P. Vidhyapriya, Dr. M. Mohanasundari; Behavioural Analysis Of Inventory Turnover, INTERNATIONAL JOURNAL OF SCIENTIFIC AND TECHNOLOGY RESEARCH , volume 9, issue 3, March 2020.

17. P. Sundharesalingam, P. Vidhya Priya, M. Mohanasundari; Implementation of 5S to improve the productivity of Detergent Manufacturing Industry, International Journal of Recent Technology and Engineering (IJRTE),          volume 8, issue 6, March 2020.

18. Dr.P.SUNDHARESALINGAM , Dr. P. VIDHYAPRIYA,G. P. NATHAN, L. SAJITH;   Effectiveness of JIT Production System among Employees Working in Electrical Industry during Pre-Pandemic Situation at Chennai, GEDRAG & ORGANISATIE REVIEW, volume 33, issue 02, June 2020.

19. Dr. M. Mohanasundari, Dr. P. Sundharesalingam, Mr. S. Naveen Raja and Mr. V.S. Sivaprakash; USING DUPONT ANALYSIS TO ASSESS THE FINANCIAL PERFORMANCE OF THE SELECTED COMPANIES IN THE PLASTIC INDUSTRY IN INDIA, GEDRAG & ORGANISATIE REVIEW, volume 33, issue 02, June 2020

20. Dr. P. Sundharesalingam, Dr. M. Mohanasundari, Dr. P. Vidhya Priya, K. Kiruthiga; REDUCTION OF IN- HOUSE REJECTION BY SIX SIGMA IN AUTO- ANCILLARY INDUSTRIES, Journal of Critical Reviews, volume 7, issue 14, July 2020.

21. M. Mohanasundari, P. Sundharesalingam, P. Vidhyapriya, V. Mahendran; AN OPINION PROFILE OF RETAILER PERCEPTION IN THE PURCHASING OF APPAREL PRODUCTS IN WESTERN PART OF TAMILNADU, Journal of Critical Reviews, volume 7, issue 14, July 2020

22. Dr. P. Vidhya Priya, Dr. P. Sundharesalingam, Dr. M. Mohanasundari, ASHITHA SIDHARTHAN;        EXPLORING THE CORRELATIONAMONG EFFICIENCY OF INVENTORY MANAGEMENT AND PROFITABILITY: A COMPARATIVE ANALYSIS OF INDIAN TEXTILE INDUSTRY AND CONSUMER GOODS INDUSTRY            , Journal of Critical Reviews,  volume 7, issue 9, August 2020

23.   M. Mohanasundari, P. Sundharesalingam, P. Vidhyapriya ; Effectiveness of Performance Appraisal System on Employee Motivation in Engineering and Automotive Industries, International Journal of Advanced Science and Technology(ISSN: 2005-4238), Vol. 29, No. 03, pp.12086-12097,Sep 2020.

24. P.Sundaresalingam V.Indhumathi, P.Vidhya Priya; Warehouse Receipt Financing- System to Enhance Coconut and Rice Industries in Western Districts of Tamil Nadu , AIP Conference Proceedings, Vol. 2387(1), pp. 080002, 2021/11/1.

25. R Somasundaram, P Sundharesalingam, P Vidhya Priya, P Renuka; Effectiveness of implementation of 5S tool in food industry during COVID 19, AIP Conference Proceedings, Vol. 2387(1), pp. 070002, 2021/11/1.

26. P.Sundharesalingam, P Vidhya Priya, M Mohanasundari, T Keerthi Nivasshini; Technology and managerial retention factors influencing workers to sustain in plastic manufacturing industries, AIP Conference Proceedings, Vol. 2387(1), pp. 140001, 2021/11/1.

27. M Dharshne, M Mohanasundari, P Vidhya Priya, P Sundharesalingam; Study on brick evaporative cooler for vegetables: An eco-friendly storage facility for vegetable vendors, AIP Conference Proceedings, Vol. 2387(1), pp. 080006, 2021/11/1.

28. N Monika, P Vidhya Priya, P Sundharesalingam, M Mohanasundari; Covid-19 pandemic: Share price volatility behaviour of selected food processing companies in NSE, AIP Conference Proceedings, Vol. 2387(1), pp. 140011, 2021/11/1. 

29. Dr. P. Sundharesalingam, M. Dhilip kumar; CONSUMER BASED BRAND EQUITY IN FMCG CLASS, SHODHSAMHITA: JOURNAL OF FUNDAMENTAL & COMPARATIVE RESEARCH, UGC, Vol. VIII, No. 1(XIV), 2022, ISSN: 2277-7067

30. Dr. P. Sundharesalingam, M. Dhilip kumar; BRAND EQUITY DETERMINANTS AND MARKETING STRATEGIES IN MSMES AND SMES, Shodha Prabha; UGC Care Approved, Group I, Peer Reviewed and Referred Journal, Vol.47, Issue-03, No.01: 2022, ISSN 0974-8946.

31. Sundharesalingam.P , Mohanasundari.M , Vidhya Priya.P, Geethanjali.K; Crypto currency: An Emerging Blockchain Technology in Finance and its Day of the Week Effect, Mathematical Statistician and Engineering Applications, Vol. 71 No. 4 (2022), ISSN: 2326-9865

32. Dr. P. Sundharesalingam ; EFFECTS ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEE JOB PERFORMANCE WITH REFERENCE TO IT SECTOR, Eur. Chem. Bull. 2023,12(Special Issue 4), 753-764.

33. Dr. P. Sundharesalingam;  Lean Readiness Assessment in Sugar Production Plant, 2023 International Conference on Computer Communication and Informatics (ICCCI ), Jan. 23 – 25, 2023, Coimbatore, India, Date Added to IEEE Xplore: 24 May 2023, DOI: 10.1109/ICCCI56745.2023.10128517

34. Sundharesalingam Poosappan ,“A study on farmers agricultural labour management problems during pre-pandemic time”, AIP Conference Proceedings 2857, 020016 (2023) , https://doi.org/10.1063/5.0164338

35. Sundharesalingam Poosappan , “Understanding health care growth through health insurance industry: An empirical evidence from India” AIP Conference Proceedings 2857, 020068 (2023), https://doi.org/10.1063/5.0164269

36. Dr. P. Sundharesalingam;  Perceived Trust and Information Seeking Behaviour as Antecedents of Online Shopping Behaviour, April 2025 Economic Sciences, ES (2025) 21(1)533-543 ISSN:1505-4683 , (ABDC , C), https://doi.org/10.69889/sx3j4f35

37. Sundharesalingam Poosappan , “Optimizing energy and enhancing productivity: Rig manufacturing brand’s assembly line by perceived quality” AIP Conf. Proc. 3279, 020090 (2025), https://doi.org/10.1063/5.0262600, Published: April 2025.

38. Sundharesalingam, P., Somasundaram, R., Sushmitha, S.S.S., Rithanya, R., Archana, M. (2025). AI Enhanced FinTech Strategies for Driving ESG Investments in Sustainable Finance. In: Bajaj, A., Abraham, A., Madhavi, K.R., Castillo, O. (eds) Proceedings of the 15th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2023). SoCPaR 2023. Lecture Notes in Networks and Systems, vol 1247. Springer, Cham. https://doi.org/10.1007/978-3-031-81086-2_24  

Paper Presented in National Conferences

1.  National seminar – Role of supply chain management in modern business scenario – Hindusthan College of Arts And Science, Coimbatore . 12.09.06.

2. National seminar - Banking perspective in Indian economy – Sree Amman Institute Of Management And Research, Erode . 14.10.06

3. National seminar - Global Financial Crisis & its Impact on India - Navarasam Arts & Science College for Women, Arachalur.  07.02.09

4. National seminar - Teaching Methodology in the Cyber Age - Navarasam Arts & Science College for Women, Arachalur.  07.03.09

5. National  Conference – “Innovative Management and Practices in Modern Business Era”, held at Nandha College of Technology, Erode on 22nd March 2012.

6. National Conference – Contemporary Practices in Management and Technology”, held at Kongu Engineering College, Perundurai on 5th March , 2014.

7. National conference –PRESENTED PAPER TITLED “ CONSUMER PREFERENCE TOWARDS T- SHIRTS IN ERODE DISTRICT”– KONGU ENGINEERING COLLEGE, Perundurai.  06th March 2015.

8. National conference –PRESENTED PAPER TITLED “ EMOTIONAL INTELLIGENCE AND IMPACT OF STRESS AMONG ACADEMIC PROFESSIONALS ”– KONGU ENGINEERING COLLEGE, Perundurai.  06th March 2015.

9. National conference on “Impact of entrepreneurship on Indian economic growth”- 8th January 2016 @ SNMV Institute of Management, Coimbatore.

10. National Conference on Current & Emerging Process Technologies e-CONCEPT-2021 on 20.02.2021

11. Presented paper on “Sustainable Business Practice: Examining the Influence of Corporate Greenwashing, shaping Investors' Decision-Making and behavioral Biases in the Age of social media", “Viksit Bharat@2047: Innovative Revolution and Reshaping the Future of Global Business Landscape in Multidisciplinary Sectors”, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru. National, 28-01-2025 & 29-01-2025, 2 days, Department of Management, Kristu Jayanti College (Autonomous), Bengaluru. India

Paper Presented in International Conferences

1. International conference – Business operations and production management – Adaikalamatha Institute of Management, Thanjavur.   21, 22.09.2006.

2. International conference –An overview of educational service in India – Muthayammal engineering college, Rasipuram.  02.11.2006.

3. International seminar – Career Management - innovative recent trends in Corporate – Muthayammal engineering college, Rasipuram.  26.10.2007.

4. International  Conference – “Innovations in Engineering and Technology for Sustainable Development”, during 3rd to 5th September 2012, at Bannari Amman Institute of Technology, Sathyamangalam.

5. International conference – PRESENTED PAPER TITLED “A Study On Impact Of Online Business Over Retailing In Tamilnadu With Special Reference To Erode City” – PAAVAI ENGINEERING COLLEGE,NAMMAKAL .  29th and 30th May 2015.

6. International conference – PRESENTED PAPER TITLED “A Study On Impact Of Impact Of Packaging Attributes On Consumer Buying Behaviour Towards Food Products With Reference To Erode District”– PAAVAI ENGINEERING COLLEGE,NAMMAKAL .  29th and 30th May 2015. 

7. International conference on “Innovations in Research in the Field of Social Science” – 21st July 2015 @ Sri Vasavi College, Erode.

8. International conference on “ Role of management education in promoting entrepreneurship in the globalised business environment” – 27th & 28th January 2016 @ PRIMS

9. International conference on “Transformation for business sustainability: issues and strategies”-26th and 27th February 2016 @ KEC

10. International conference on “Transformation for business sustainability: issues and strategies”-26th and 27th February 2016 @ KEC.

11. Presented two papers in the International Virtual Conference on Advances in Communication, Machine Learning, Embedded with Internet of Things (IVCACME-2021) from 09.04.2021 to 10.04.2021 organized by Department of Electronics and Communication Engineering at Kongu Engineering College, Perundurai, Erode.

12. Presented paper on “International conference on commerce, management and interdisiplinary subjects”, Department of Commerce and International Business, School of Business Studies, Central University of Kerala, International, 28-10-2021 & 9-10-2021, 2 days, Central University of Kerala

13. Presented paper on “Consumer Brand Equity: Digital Transformation impact on Organizational and Brand Performance”   International Conference on Management Research - (ICMR - 2022)       MBA, Kalinga institute of industrial technology,International, 26-02-2022, 1 day, Kalinga institute of industrial technology, India

14. Presented paper on “Consumer Based Brand Equity in FMCG class,Technology Agility and Transformed Management Practices during Pandemic”       College of Management, SRM Institute of Science and Technology, Kattankulathur, International,16-03-2022, 1 day SRM Institute of Science and Technology, Kattankulathur, India

15. Presented paper on “Understanding Health Care Growth Through Health Insurance Industry: An Empirical Evidence from India”, Green Computing for Communication Technologies, SONA College of Technology, Salem, International , 28-04-2022 & 29-04-2022, 2 days, SONA College of Technology, Salem, India

16. Presented paper on “A Study on Farmers Agricultural Labour Management Problems during Pre-Pandemic Time”, Green Computing for Communication Technologies, SONA College of Technology, Salem, International  , 28-04-2022 & 29-04-2022, 2 days, SONA College of Technology, Salem, India

17. Presented paper on “COVID-19 Pandemic And Consumer Brand Equity Determinants In FMCG: A Review”, International Conference on Ethics of Business, Economics, and Social Science (ICEBESS)  Jl. Colombo Yogyakarta, International, 15-12-2022, 1 day  Jl. Colombo Yogyakarta.

18. Presented paper on “Lean Readiness Assessment in Sugar Production Plant” International Conference on Computer Communication and Informatics (ICCCI ), International, 23-01-2023 & 25-01-2023, 3 days  Sakthi Institute of technology, CBE   India

19. Presented paper on “Productivity Enhancement and Sustainability of a Rig Manufacturing With Moving Assembly Line Balancing”, International Conference on Material Science, Smart Structures and Applications (ICMSS 2023), Surya Engineering College, International, 27-03-2023 & 28-03-2023, 2 days, Surya Engineering College ,India

20. Presented paper on “Optimizing Energy and Enhancing Productivity: Rig Manufacturing Brand’s Assembly Line by Perceived Quality”,INTERNATIONAL CONFERENCE ON GREEN COMPUTING FOR COMMUNICATION TECHNOLOGIES (ICGCCT – 2024)  SONA college of technology, Salem, International, 06-03-2024 & 07-03-2024 , 2 days.  India

21. Presented paper on “EFFECTIVENESS ON IMPLEMENTATION OF INTEGRATED MANAGEMENT SYSTEM IN FURNITURE MANUFACTURING INDUSTRY”, 13th World Congress on Information and Communication Technologies (WICT 2023), KPR College of Technology, International,  14-12-2023 & 15-12-2023 , 2 days, KPR College of Technology  India

22. Presented paper on “AI Enhanced FinTech Strategies for Driving ESG Investments in Sustainable Finance”, 15th soft computing and pattern recognition(SoCPaR' 23), International, 13-12-2023  & 14-12-2023, 2 days, KPR College of Technology  India

23. Presented paper on “Optimizing Warehouse Operations: A Comprehensive Analysis of IoT Implementation and its Influence On Efficiency, Visibility, and Employee Satisfaction”, 13th Information and Communication Technologies (WICT’23), KPR College of Technology, International, 14-12-2023 & 15-12-2023, 2 days ,India.

24. Presented paper on AI Driven Talent Acquisition"Tech Diplomacy 2.0 India's Global Strategic Alliance in the Digital Decade", Christ University School of Business and Management, International, 04-10-2024 & 05-10-2024, 2 days , Christ University School of Business and Management, India

25. Presented paper on “Role of AI and blockchain in shaping fintech security” 2nd International Conference on Sustainable Finance and Accountancy (ICSFA 2025).,13-03-2025 & 14-03-2025, 2 days, CHRIST (Deemed to be University), Bengaluru, India.

26.  Presented paper on “Effectiveness of Digital Attendance and Monitoring Systems in Manufacturing Industry”, ICITSM-Part I 2025, 4th International Conference on Information Technology, Civil Innovation, Science, and Management Department of Civil Engineering, KSR College of Engineering, 28-04-2025 & 29-06-2025, 2 days, KSR College of Engineering, India.

27. Presented paper on “AI-Blockchain Integrated Solution for Intelligent Procurement and Logistics Optimization in Public Sector Enterprises”,   5th Asian Conference on Innovation in Technology (ASIANCON), IEEE BOMBAY, International, 22-08-2025 & 23-08-2025, 2 days, India.