BOOK CHAPTER WRITINGS

BOOK CHAPTER WRITINGS

1.  P.Sundharesalingam, M.Mohanasundari,P.Vidhya Priya; “Creating A Smooth Transition - Employee To Entrepreneur Amidst Pandemic COVID19”, Entrepreneurship Amidst Pandemic COVID19, Book Rivers , ISBN No.978-93-89914-95-5, Pages;198-214 ,2020/12.

2.  M Mohanasundari, P Sundharesalingam, P Vidhya Priya; “ENTREPRENEURIAL START-UP OPPORTUNITIES AND CHALLENGES IN THE TIME OF COVID-19”, Emerging Business Practices And Trends During COVID-19, Book Rivers, ISBN No. 978-93-90548-96-5, Pages;97 – 111, 2021/04/30

3.  Dr. P. Sundharesalingam, “Education Towards The Future Using Artificial Intelligence” in the Edited Book Titled “Management Practices in Digital World” having ISBN: 978-81-952196-2-9

4. Dr. P. Sundharesalingam, “IoT In Education Industry Amidst Pandemic Covid19” in the Edited Book Titled “Management Practices in Digital World” having ISBN: 978-81-952196-2-9

5.  M. Dhilip Kumar, P. Sundharesalingam, P. Vidhya Priya and M. Mohanasundari “Outlining Brand Equity, Brand Boycott and Boycotting Behavior with Cases and Solutions” in the Edited Book Titled “Scripown Publications New Delhi” having ISBN: 978-93-94375-22-2 (2023)

6. Dr. P. Vidhyapriya, Dr. M. Mohanasundari and Dr. P. Sundharesalingam “Capital Structure Trends on Profitability: An Empirical Panel Data Study” in the Edited Book Titled “Scripown Publications New Delhi” having ISBN: 978-93-94375-22-2 (2023)

7.  Dr. M. Mohanasundari, Dr. P. Vidhya Priya, Dr. P. Sundharesalingam and P. Subhasri “Blended Learning Model for Deaf Students on Developing Critical Thinking: An Systematic Review” in the Edited Book Titled “Scripown Publications New Delhi” having ISBN: 978-93-94375-22-2 (2023)

8. Dr. M. Mohanasundari, Dr. P. Vidhyapriya, Dr. P. Sundharesalingam, P. Swathi and Y. Indiradevan “An Investigation into the Leadership Traits of Successful Women Entrepreneurs: With Reference to Coimbatore and Erode City” in the Edited Book Titled “Scripown Publications New Delhi” having ISBN: 978-93-94375-22-2 (2023)

9.  P. Sundharesalingam, Department of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, India Chapter 13 :A Study on the Complex Nature of Higher Education Leadership: An Innovative Approach, DOI: 10.4018/979-8-3693-1371-8.ch013 Source Title: Challenges of Globalization and Inclusivity in Academic Research, Copyright: © 2024 |Pages: 22 , ISBN13: 9798369313718|ISBN13 Softcover: 9798369345368 |EISBN13: 9798369313725

10. P. Sundharesalingam, Department of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, India Chapter 2 : AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies, DOI: 10.4018/979-8-3693-2643-5.ch002 , Source Title: Cases on AI Ethics in Business, Copyright: © 2024 | Pages: 46,EISBN13: 9798369372944

11. P. Sundharesalingam, Department of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, India Chapter 3 : Collaborative Sustainability for Building Resilient Business Models Through Strategic Partnerships for Startup Growth, DOI: 10.4018/979-8-3693-4066-0.ch003 , Source Title:  Navigating Strategic Partnerships for Sustainable Startup Growth, Copyright: © 2025 |Pages: 32

12. P. Sundharesalingam, Department of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, India Chapter 15 : Marketplace Dynamics and Financial Profitability Analysis in Online Consumer Markets, DOI: 10.4018/979-8-3693-9783-1.ch015, Source Title: Impact of Digital Transformation on Business Growth and Performance, Copyright: © 2025 |Pages: 30

13. P. Sundharesalingam, Department of Management Studies, Kongu Engineering College, Erode, Tamil Nadu, India Chapter 11 : A Study on Powers of Higher Education Leadership and Solutions for Challenges, DOI: 10.4018/979-8-3693-9215-7.ch011, Source Title: Navigating Leadership and Policy Management in Education, Copyright: © 2025 |Pages: 38