Course Description:
This introductory class in Marketing will explore foundational marketing concepts relevant to the global economy. Students will explore topics such as: marketing functions, marketing mix, marketing management, financial planning and how to plan a career for marketing. The students will develop an understanding of how marketing impacts businesses and influences our daily live.
Units of Study:
Units of Study:
Business and Marketing
Introduction to Business and Marketing
Marketing Plan
Characteristics of Business
Economic Considerations
Marketing in a Global Economy
Ethical and Lawful Practices
Market Research
Marketing Information Management
Target Market
Marketing Mix
Product Mix
Product Strategies
Determining Price
Pricing Strategies
Place
Promotion and Advertising
Personal Selling
Marketing Management
Interpersonal Skills
Communication
Social Media Savvy
Financial Planning
Budgeting
Evaluating Risks
Career Development
Planning for Employment
Career Success
Prerequisite: None
Length of Course: Full Year
Grade offered: 10, 11, 12
Credit: 1
Textbook Links:
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