Card Tricks! There are reading opportunities everywhere. Go to a greeting card store with your child and read the greeting cards together. Later, vote for the ones whose words convey the best birthday wish or get-well sentiment.
Picture This! During your next outing or gathering, take action-packed photos, then have your child create captions to go with each picture. Assemble the pictures and captions in a picture book or album, and add speech and thought bubbles to create a personalized, illustrated novel. You could also use pictures cut-outs from magazines.
Last Comic Standing! Take time to read comic strips together. Share favorites from your own childhood and have your child put his favorites on the fridge. Read them aloud, and often--repetition is a great way to build reading skills.