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Course Objective: Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc.
RESOURCES:
RESOURCES:
Weekly Assignments
Online Book Mindtap
OneDrive
Google Classroom Code=3nsiwi2
MODULES:
MODULES:
Syllabus
Welcome & Setup
Module 1
Introduction to Marketing
Module 2
Super Bowl Marketing
Module 3
Marketing Functions and Utilities
Module 4
Consumer Behavior
Module 5
Market Segmentation
Module 6
Product
Module 7
Price
Module 8
Place-Distribution
Module 9
PromotionFinal Project
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