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Course Objective: Are you a trendsetter, a storyteller, or a creative thinker? Do you ever wonder how your favorite brands capture your attention? Welcome to the world of Marketing. Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. This course offers an introduction to digital marketing concepts and practices, emphasizing how businesses use online tools (websites, social media, search engines, and email) to reach and engage target audiences. Learn how to promote products and connect with customers, leveraging technology to create personalized experiences, measure results, and engage audiences at various stages of their buying journey.
RESOURCES:
RESOURCES:
Weekly Assignments
One Drive
Google Classroom Code=nlb4awue
MODULES:
MODULES:
Syllabus
Welcome & Setup
1 - Fundamentals of Marketing
2-Super Bowl Marketing
3-Digital Marketing
4-Understanding Your Audience
5-Market Research
6-Branding
7-Content Creation & Strategy
8-Search Engine Optimization
9-Social Media Marketing
10-Email Marketing
11-Video Marketing
12-Website Marketing
3-Digital Marketing Campaign
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