MARKETING
Course Objective: Marketing is the study of the business activities that direct the flow of goods and services from producers to consumers. In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets. We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc.
Chapter 14
Determine the Best PriceChapter 15
PromotionChapter 16
AdvertisingChapter 17
Selling