4TVI (Tourism Vancouver Island) is embarking on an ambitious journey to redefine the future of tourism through the Vancouver Island Region Destination Stewardship Strategy (DSS).

For too long, tourism strategies in the region have focused solely on economic growth, overlooking the voices of residents and local businesses. This strategy takes a different path—one rooted in regenerative and reciprocal planning that balances economic development with the stewardship of Vancouver Island’s natural and cultural assets.

Developed in collaboration with Tansi Tourism Solutions, the DSS will guide tourism growth in a way that maximizes its positive impact while addressing challenges that threaten the long-term value of the visitor economy. Together, we’re shaping a future where tourism supports vibrant communities, healthy ecosystems, and a resilient local economy.

Learn more about 4TVI here.