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What is the Destination Stewardship Strategy?
Tourism is more than just a business—it’s about people, places, and the shared responsibility to protect what makes our destinations special. Destination stewardship is a collaborative process where communities, businesses, non-profits, and the tourism industry work together to ensure that tourism enhances, rather than harms, the natural, cultural, economic, and aesthetic integrity of a region.
This strategy is about safeguarding what makes our destinations unique while ensuring tourism benefits both residents and visitors for generations to come.
Why Stewardship?
A few years ago, 4VI launched a major tourism planning initiative with support from Destination British Columbia. At the time, the focus was on economic growth—leveraging natural and built assets to maximize revenue. But today, we recognize the need for a more holistic approach—one that prioritizes the well-being of communities, culture, and the environment.
A few years ago, 4VI launched a major tourism planning initiative with support from Destination British Columbia. At the time, the focus was on economic growth—leveraging natural and built assets to maximize revenue. But today, we recognize the need for a more holistic approach—one that prioritizes the well-being of communities, culture, and the environment.
This is not about shutting the door on tourism. It’s about making sure that 50 years from now, we can look back with pride at how tourism has helped shape our communities in a positive way.
What Guides Us?
A Regenerative, Reciprocal, and Resilient Approach to Tourism
From Extraction to Regeneration: We’re shifting from an extractive tourism model—one that takes from places without giving back—to a regenerative approach that actively contributes to the well-being of communities and ecosystems.
Evolving to Meet New Realities: Tourism must adapt to a changing world. Sustainability, equity, climate action, and reconciliation are no longer optional—they are essential for a thriving industry. Our strategy intends to integrate these critical elements, ensuring a more balanced and resilient future.
Addressing Tourism’s Impact on Communities: Unchecked tourism can strain local infrastructure, drive up housing costs, and deplete natural resources. Without stewardship, these challenges will grow. Our approach works towards tourism that enhances communities rather than diminishing their quality of life.
Becoming a Positive Force for Change: Tourism has the potential to be a force for good—fostering environmental conservation, cultural preservation, and economic resilience. By prioritizing stewardship, we can ensure that tourism contributes to the long-term health and vitality of Vancouver Island.
What's at Stake?
Failing to act now means:
Depleting natural resources,
Reducing livability for residents, and
Missing opportunities for sustainable and long-term economic growth.
Instead of relying on outdated extractive models, we have the opportunity to shape a future where tourism works for communities—not at their expense.
Who is Involved?
This initiative is a collaborative effort led by:
4TVI – A non-profit committed to responsible tourism on Vancouver Island
4EVER Strategies – Experts in sustainable tourism and strategic planning
Tansi Tourism Solutions – A leader in Indigenous tourism, bringing cultural and community-based perspectives
You and your community!
Together, we are reimagining tourism—building a model that sustains and uplifts the places we call home.
What's the Process?
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