The socio-cultural psychology examines the influences of social and cultural environments on behavior. Socioculturalists argue that understanding a person’s behavior requires knowing about the cultural context in which the behavior occurs (Matsumoto & Juang, 2013).
In this article, we'll look at what group dynamics are, and why they matter. We'll then discuss some examples of poor group dynamics, and we'll outline some tools that you can use to deal with them.
Solomon Asch experimented with investigating the extent to which social pressure from a majority group could affect a person to conform.
Cognitive dissonance was first investigated by Leon Festinger, arising out of a participant observation study of a cult that believed that the earth was going to be destroyed by a flood, and what happened to its members — particularly the really committed ones who had given up their homes and jobs to work for the cult — when the flood did not happen.
