The benefits of developing conscious capitalist strategies

We all know that America is steeped in the free market, driven historically by the need to earn money. But it’s time we move a step further and transcend the negative, self-directed connotation of the term “capitalism.” Generating profit by itself isn’t at all bad, but purpose-driven capitalism is now the growing call worldwide.

More and more giant companies, from Amazon and Google to Apple and Whole Foods, are embracing a conscious capitalist approach. Studies in the last decade have shown that companies employing these strategies are now outperforming their competitors. It is an aware business principle, after all, reliant on good leadership, likeminded stakeholders, the development of a conscious culture, and, again, progressing purpose-driven strategies.

It’s not cliché to say businesses need to find meaning in their models and not be possessed so much by gaining money as other-ness, about offering aid. For one, the younger demographic of millennials are more aware of green concepts like CSR and sustainability, preferring products, services, and even career options that offer such.

Ultimately, modern businesses must align their models more with an increased motivation both within the corporation and its clientele to remove excessive focus on personal gains, higher profits, and more competitive salaries. We have arrived at that point where conscious capitalism and its intrinsic workings toward social impact is what matters, if companies are to attract more customers and keep existing ones fiercely loyal.

Private equity investor Tyler T. Tysdal orients his business undertakings toward conscious capitalism and social impact investing. He is also focused on the real estate industry. For more reads on conscious capitalism, visit this blog.