Nike, Adidas, and Under Armour: Conquering sports

Tyler T. Tysdal pays very close attention to sports, not just because he’s a fan of a number of professional sporting leagues, but because he believes that sports is very big business. Tysdal also believes that if entrepreneurs play their cards right, the profits are sky high.

As an example of this, Tyler T. Tysdal cites the biggest sports apparel companies in the world: Nike, Adidas, and Under Armour.

Here’s a brief look at each one.

Nike

The king of sports apparel with many of the world’s most popular athletes as endorsers, Nike has sold more sports merchandise in almost every sport than any other company. It is important to note though that one athlete – Michael Jordan – is responsible for a great deal of the company’s rise to the top.

Adidas

Second only to Nike, Adidas has been a force of nature in sports business. Valued at $5 billion today, Adidas has time and again sponsored countless of the world’s biggest sporting events. In fact, it is the official sponsor of the most popular global sporting event of all time – the FIFA World Cup. Reebok, another huge sports company, is a subsidiary of Adidas.

Under Armour

A lot younger than Nike and Adidas, Under Armour has used all the tools technology has to offer to make it to the list of elite brands in sports. It has also carved a name for itself in the very lucrative fitness industry Tyler T. Tysdal notes, and has come to recruit some of the brightest young athletes in the world.

Tyler T. Tysdal is both a private equity and real estate investor who sees a lot of promise in the hospitality industry. Mr. Tysdal is also a recognized leader in conscious capitalism and believes in the need for businesses to aspire for a positive social impact. Learn more about Tyler T. Tysdal, his work, and his advocacies when you visit this blog.