The Elements Defined

Alignment: Alignment is a design principle that refers to lining up text or graphics on a page. A design with poor alignment will look cluttered and unfinished. But aligning elements on the page will organize your design and make it easier to read.

Repetition: This is simply repeating a single element many times in a design. For example, you could draw a line horizontally and then draw several others next to it. ... By repeating elements, we as designers not only deliver according to our users' expectations in this way, but we also improve their experience.

Contrast: Contrast in the context of visual design can be defined as a difference between two or more elements in a composition. The more the difference between the elements, the greater they are easy to compare and comprehend and that's when they are said to have contrasted with each other.

Proximity: Proximity in design simply means that objects near each other are seen as a unit. It really is that simple and it's something you see every day. On your web page or your business card, related information is placed closely together and it forms a visual unit.

Font Type: Font type simply refers to the type of font you use. It is important to make sure that the font you chose matched the theme of your design or it might look out of place.

Color: When talking about color in design, we always want to make sure that we can explain what colors were used and if necessary, explain why you chose them.