Stevia starts to replace sugar in Coke, Fanta Danone in France 2010

France’s food safety agency, AFFSA, cleared use of 97 per cent purity Reb A

Original Stevia was banned in Europe,

could deacrease male fertility .........

earlier this year and ministerial authorisation is anticipated this summer.

Angus Flood, head of international marketing at PureCircle, told FoodNavigator.com: “The indications from the food and beverage industry in France are that they are more advanced in product development terms than Australia was in advance of regulatory approval.

“We are expecting significant launches across several food applications, as soon as Reb A is approved in France.”

Activity is expected to include both new launches using stevia sweeteners and their use to reduce sugar in existing brands, as food and beverage firms in Europe and the rest of the world seek to make their products healthier.

Review : foodnavigator.com