General Principles

• Start with a new Twitter account if your current one is out of control.
• Create a number of Twitter Lists to match your interests and areas of focus.
• Be very selective about who you follow. Remember that many experts are not necessarily good at Twitter. Start small and build as you begin to discern which individuals and organizations are creating solid Twitter presences. Use google to find good people and organizations to follow.
• Use twitterlistmanager.com to organize your Twitter listening feed.
• Learn to search and follow hashtags.
• Make reading Twitter a daily/semi-daily/weekly ritual.