Conversational Marketing In The News

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CHATBOTS TO FACILITATE $142 BILLION OF RETAIL SPEND BY 2024,

DRIVEN BY OMNICHANNEL STRATEGIES

Hampshire, UK – 10th March 2020: A new report from Juniper Research found that consumer retail spend over chatbots will reach $142 billion by 2024; rising from $2.8 billion in 2019. This represents average annual growth of 400% over the next four years.

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https://www.juniperresearch.com/press/chatbots-to-facilitate-$142-billion-of-retail

The Future is Now - 37 Fascinating Chatbot Statistics from smallbizgenius

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Um… Hi. I was hoping to learn something about chatbots.

We currently have 71 articles about chatbots. Can you tell me more about what you want to know?

I'm curious about chatbot usage in business. And I’d like to know who uses chatbots the most.

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https://www.smallbizgenius.net/by-the-numbers/chatbot-statistics/#gref

How One Fitness Apparel Company Generated $23,987 in One Day With ManyChat

Agency, Case Studies, Messenger Marketing - 3 min read

DimNiko.com specializes in advertising for e-commerce brands. They’ve spent well over $10 million dollars in digital ads, and train other e-commerce entrepreneurs in scaling their online stores.

For one fitness apparel company, they struggled to market their products outside Instagram. The brand had an established presence on the platform, but was continually leveraging influencers to help boost sales. It was a one-way approach that didn’t spread the word fast enough about their products.

They needed a way to create a dialogue with new customers, grow their list, and drive interested buyers to their online store.

After partnering with DimNiko to run a viral giveaway, the fitness brand generated 254 orders and $23,987.64 in revenue from Messenger and boosted brand awareness on social.

Read the full article below

https://manychat.com/blog/get-creative-messenger-marketing-dimitri-nikolakakis/

How Offset Solar Generated $1.2M in Revenue in 6 Months with ManyChat

Founded in 2017, Offset Solar became one of the leaders in home solar installation across the United States. Although they were seeing new sales meetings booked through a contact form on their homepage, they wanted to test how Chat Marketing could help speed up their sales cycle.

They needed to create a lead generation process that quickly qualified visitors, and turned them into leads for sales.

Together, the team at Alice Digital Design and Offset Solar decided to use a ManyChat bot to start a conversation with site visitors and help book more meetings. Within six months, the company was able to close over $1.2 million in sales by funneling website leads through ManyChat.

Read the full article below

https://manychat.com/blog/offset-solar-chatbot-case-study/

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