Morphing typography

Purpose:

To combine typography and morphing by transforming a word into its meaning using creative typography and visual design. 

To stretch, distort, connect or reshape the letters so the typography itself visually communicates the idea, action, emotion, or concept of the word.

To use color schemes effectively to enhance the word and meaning.

Reflection on Work:  

     My design communicates my word with flexible, rounded letters, twirling and spiraling, and i used the meaning of the word in my design by thinking about not just the word,but how the word would look and be visualized. for a word like flow, i used, spirals, circles, rounded edges, and wavy lines. all these shapes brought to my mind how people would look at a word like flow.

 the most challenging part was adding perspective to my words to make it look 3D. but looking at some of my peers works, i created perspective on my work through inspiration from previous works, and improving on my shading over the course of my project.

one thing i would work more on is that i would add more complex spirals and wavy outlines that would make the spectator really look for the word and not just see it. i think that i could improve on this because, instead of big wave spirals that take up the space inside the letters, smaller spirals would captivate the spectator more into apreciating the detail.