The Bee Better Certified seal gives consumers confidence that their purchasing decisions benefit pollinators, reward conservation-minded farmers, and incentivize the incorporation of pollinator conservation into product supply chains.
Launched in 2017 through the partnership work with General Mills, Bee Better Certified has grown to over 20,000 certified acres, with mainstream products such as fresh produce and organic almondmilk now displaying the Bee Better seal nationwide in retailers such as Kroger’s, Trader Joe's, and Costco.
A top-down approach to adopting Bee Better Certified through the supply chain with support from parent brands has proven to be the most successful path to having certified products on the market.
Sustainable products continue to be a major growth sector for agricultural commodities.
The Bee Better Certified Seal lets consumers know that your company values pollinator and biodiversity conservation by directly supporting farms implementing regenerative agricultural practices.
Bee Better Certified farms maintain 5% of their certified acreage in pollinator habitat that is protected from pesticides; adopt IPM and reduced risk pest management practices; and enclose any managed bumble bees used for pollination. Click here to read the full Production Standards.
Products made entirely or partially from ingredients sourced from certified farms can use the Bee Better Certified Seal or Ingredients Seal, respectively, on packaging. Click here to read more about sourcing and dry weight requirements.
Bee Better Certified distills down the best and most up-to-date pollinator science and field tested methods to set the standard for pollinator conservation in agricultural landscapes.
Third-party verification from an accredited certifier ensures that the rigorous requirements are being met and upholds the integrity of the Bee Better Certified brand, resulting in a seal that consumers can trust.