PRINCIPLES OF MARKETING

This course helps students understand marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target markets. Effective marketing is critical for the long-term success of any business organization because this function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value. 

YOU WILL LEARN TO

1. Understand the impact of marketing across the globe and how marketing affects the economy.

2. Create an effective marketing plan using the 4 P’s of Marketing.

3. Assist customers in making a decision and closing the sale.

4. Design a promotional campaign by using a successful combination of personal selling, advertising, direct marketing, sales promotion, and public relations.

5. Show mastery of visual merchandising by designing displays that appeals to the customer.

6. Apply the rules of artistic design as visual merchandiser in order to satisfy the target market.

7. Design effective media strategies when reaching targeted customers.

8. Develop successful channels of distribution to reach customers in the consumer and industrial markets.

9. Generate an inventory storage system that allows a business to keep it's products in a safe location until they are needed or ready to be sold.

10. Create an effective pricing strategy in order to maximize profit while maintaining a good relationship with your customers.

11. Develop an effective marketing research study to create a business plan, solve problems, and make decisions about products.

12. Promote, and protect a company image and personality through branding.

13. Develop packaging and labels to help sell a product.

Unit 1: The World of Marking   

Unit 4: Skills for Marketing      

Unit 5: Selling 

Unit 6: Promotion

Unit 7: Distribution

Unit 8: Pricing

Unit 9: Marketing Information Management

Unit 10: Product and Service Management