For my final major project I explored the conscious clarity women's wear trend. In response to the theme I created a banner, editorial magazine and a gif animation. Also, I created a sustainable brand ,to base my magazine on, called JADE which is a sustainable fashion label. The conscious clarity theme focused of minimalism, classic styles and sustainability. To portray this in my work I created photography, graphics and hand based out comes that focused on minimalism. In my fmp I also created my own garments to portray the key theme sustainability .