TACKLING DIGITAL MARKETING CHALLENGES TOGETHER
We’ve put together this resource hub featuring the latest COVID-19 pandemic news and updates that are impacting digital marketers. We will keep this page updated with new materials from Wpromote, our partners, and vetted third party sources.
The Latest From Wpromote:
You need the right strategies to not just capture interest and drive conversion, but manage expectations around health and safety, stand ready against shipping problems and fulfillment issues, and be prepared for any of the approximately one zillion contingencies that could rear up between now and December. Are you ready?
DATA, ANALYSIS, & ARTICLES FROM DIGITAL MARKETING EXPERTS
Paid Media
Daily Herald: Advertisers Shifting Marketing Dollars into Digital Media Due to COVID-19 | 09/01/2020
Team Enablement
AdWeek: Dozens of Brands Will Advertise Their Job Openings Instead of Sales This Labor Day | 09/02/2020
Search Engine People: How has COVID-19 Shifted Digital Marketing? | 08/27/2020
Smart Brief: Report: Digital marketing agencies during COVID-19 | 08/19/2020
Forbes: Accelerated Digital Marketing Trends That Will Have A Lasting Impact | 08/17/2020
eMarketer: US Retail Digital Ad Spending 2020 | 08/20/2020
DIGIDAY: How the world’s biggest advertisers are spending (or not) as the pandemic grinds on | 08/03/2020
The Drum: Even in tough times, consumers want ads that make them laugh – so why are there now so few? | 07/27/2020
Forbes: Why SEO Is Your Most Valuable Marketing Tool For 2020 | 08/24/2020
Content Marketing Institute: 3 Questions to See If You Should Tackle Trending Topics | 07/28/2020
Search Engine Journal: Why & How Content Pruning Helps Your SEO | 07/22/2020
DIGIDAY: Deep Dive: How companies and their employees are facing the future of work | 09/01/2020
The Drum: Enough with the excuses – here’s where to start if you’re serious about finding diverse talent | 08/25/2020
AdAge: GOOGLE EXTENDS ITS WORK-FROM-HOME POLICY THROUGH JUNE 30, 2021 | 07/27/2020
Need insights specific to your industry?
We've put together industry-specific thought leadership for you in our new Articles By Industry section: check out what specific trends and intelligence relating to the pandemic you need to keep aware of in your specific vertical.
PLAYBOOKS & MORE
Need to dig deeper?
Check out the latest playbooks, downloadable resources, and more available for industry verticals and specific channels. We will keep updating this section as new material is published or provided by Wpromote and our trusted partners.
Ecommerce Playbook
Ecomm_playbook (2).pdfRetail Playbook
Retail_playbook (4).pdfTravel Playbook
Travel_playbook.pdfGaming Playbook
Gaming-Playbook (1).pdfFacebook: How to Respond to the Coronavirus
How-businesses-can-respond-to-coronavirus (6).pdfMcKinsey & Co: COVID-19 Facts & Insights
COVID-19-Facts-and-Insights-February-28-2020-McKinsey-vF (2).pdfCRC: COVID-19 Impact by End Market
COVID-19 End Market Impact Update (03-17-20).pdf