ISEF - Communicating with the General Public

Communicating Scientific Work with the General Public

 Top Tips for Sharing Your Research with the   General Public:

1. Respect your audience: Get to the point, avoid needless jargon, focus on informing them.

2. Capture their attention: Begin with something interesting, and keep your communication engaging throughout

3. Connect the unfamiliar with the familiar: Show connections between unfamiliar concepts and things your audience is already familiar with (use metaphors, analogies, etc.)

Excerpted from “Writing, Talking to the Public About Science” (University of Nebraska-Lincoln)

Extend Your Learning: Resources to help prepare for sharing your research with the non-academic public

• Review these slides for some general tips on communicating your scientific findings to the public

• "How I Make My Publications Interesting For Non-Academic Audiences," by Alexie Pamfilie (Stony Brook University).

• Science Needs Public Relations - Robert Simpson (2021) Forbes