With comprehensive cyber reform legislation making its way around the PA State Legislature, districts are beginning to brainstorm ways to promote their own local cyber education programs as not only a viable alternative to cyber charter schools, but as the best option for students that want access to highly qualified educators, rigorous and relevant instruction, meaningful engagement and collaboration, and a comprehensive support system that allows students to excel academically. This session helps districts to refine their marketing strategy for their cyber education program, and shares resources that districts can personalize to meet their needs.