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Audience participation reinforces identity. Language used toward her (e.g., “my emotional support dog,” “the love of my life”) circulates affective meaning. The audience actively co-authors Scooby’s identity.
Audience participation reinforces identity. Language used toward her (e.g., “my emotional support dog,” “the love of my life”) circulates affective meaning. The audience actively co-authors Scooby’s identity.
Click through Scooby's highlight reel titled "Fans" on her Instagram that showcases her followers reposting her:
Audience interaction reflects parasocial attachment in which strangers attribute emotional significance to a symbolic subject. Even though Scooby cannot reciprocate, followers experience closeness.
Audience interaction reflects parasocial attachment in which strangers attribute emotional significance to a symbolic subject. Even though Scooby cannot reciprocate, followers experience closeness.
Take a look into Scooby's comment sections on her Instagram:
"Diva looks amaze in pink"
"Scoooob!!! Come back to NY soon"
"Best. Dog. Ever. "
Identity online is co-produced through interactions such as likes, shares, and responses shape the narrative of who Scooby is.
Identity online is co-produced through interactions such as likes, shares, and responses shape the narrative of who Scooby is.
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