Spring 2024 Case Competition

Overview

Join the Badger Product Club in enhancing your product and project management skills in a user experience case competition. Using either, Spotify or AirBnB, discover a customer pain point and create a solution. The solution can be a revamp of a current app/website feature OR a creation of your own to better the customer interaction. Below is all the essential information required to excel in the competition, but don’t hesitate to reach out for help!

IMPORTANT DATES

03.19.24 - Last day to submit interest (submit here)

04.19.24 - Project Submission Closes (turn in here)

04.22.24 - Presentations (optional sign-up in submission link)

ABOUT THE CASE

PROMPT/TASK

Select either Spotify or AirBnB to conduct an user experience analysis. Through this analysis, find a singular pain point to fix in your case presentation. Your solution should be feasible and capable for the company - meaning financially realistic yet creative with a marketing and sales go-to-market plan.

The creative freedom of this competition allows participants to revamp an existing experience within these companies (take an existing feature and make it better) OR create a new feature to satisfy the customer pain point (your own idea!).

OBJECTIVE

To develop creative and practical solutions that address an identified pain point, showcasing an understanding of user needs, business goals, and product management skillsets for Spotify or AirBnB.

SUBMISSION GUIDELINES

• Teams must consist of 1-3 members.

• Presentation format (PowerPoint, Google Slides, Prezi, etc.)

  • may include other softwares if necessary for proposals (mockups of features)

• Submissions must include:

  • a detailed description of the pain point

  • short summary on research/analysis

  • proposed solution

    • Visual aids such as wireframes, mockups, or prototypes are encouraged but not required

  • how solution benefits the company

  • how the solution benefits the user

  • who is involved in the process (internal roles)

  • what metrics will be tracked

  • hypothetical GTM process

• By April 19th, 2024 submissions should be submitted here

JUDGING CRITERIA

• Innovation and creativity in addressing the pain point

• Alignment with user needs of Spotify or AirBnB

• Feasibility and practicality of the proposed solution

• Knowledge on the company and solution

• Clarity and professionalism of the presentation - be confident in what you know!

Note: Participants are encouraged to think outside the box and leverage their creativity to propose solutions that can truly enhance the user experience for Spotify or Airbnb.

ADDITIONAL RESOURCES

1. Links to tips

   1. https://mentorcruise.com/blog/5-tips-for-presenting-ux-case-studies-f38c3/

   2. https://bootcamp.uxdesign.cc/15-ways-to-improve-your-ux-design-case-studies-a4144cb4ad6a

   3. https://www.linkedin.com/pulse/case-study-101-preparing-competitions-case-based-makenna-schumacher/

   4. https://www.reddit.com/r/ADMU/comments/k9j3nd/case_competition_tips/

2. Links to examples

   1. https://bootcamp.uxdesign.cc/top-5-stunning-ux-case-studies-you-should-know-in-2023-9a48dd2c15f

   2. https://htmlburger.com/blog/ux-case-studies/

   3. Example from Kickoff Meeting:

EXECUTIVE TEAM CONTACTS

(if reaching out to the exec team, make sure to include BPC Case Comp in subject line)