Instagram has become an essential tool for businesses to expand their audience and brand their company. The goal of my research project is to increase overall "engagement" from the East Cobber's followers on Instagram. I plan to create posts, stories, and general content that appeals the East Cobber Instagram audience, which I will identify using Instagram analyitcal tools. Posts will be created with intention to drive the East Cobber forward and relate content with articles posted on the website. Using the demographics of their audience in order to create posts will most likely lead people towards the East Cobber website and help to expand their company in the long run.