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Pediatric Brain Tumor Foundation
Pediatric Brain Tumor Foundation
The Pediatric Brain Tumor Foundation (PBTF) is a nonprofit organization dedicated to helping kids win their battles against brain tumors. PBTF funds nationwide fundraisers, such as The Starry Night Walk and Ride for Kids, to raise money for lifesaving brain tumor research and familial resources. The organization's mission to care for families, cure pediatric brain tumors, and help children and teens thrive embodies their plan to create a future without brain tumors. 13 children and teens are diagnosed each day with a brain tumor. PBTF serves these kids and their families by providing emergency financial assistance, college scholarships, access to the Imaginary Friend Society video series, which helps kids come to terms with their diagnosis, brain tumor family camps, and much more.
A picture of my mentor, the PBTF Director of Digital Fundraising & Engagement, Emily Clark
Digital Marketing Intern
Digital Marketing Intern
As a digital marketing intern, I create advertisement graphics and campaign materials for the Pediatric Brain Tumor Foundation. My duties include:
Planning posts and designing social media graphics for the Run 100 Miles in May Challenge and Complete 3,000 Squats in September Challenge on Facebook
Write emails and GivePanel messages to encourage potential donors to join the Facebook challenges, set a fundraising goal, and continuously strive towards reaching it.
Compile ad acquisition stock images and create ads for Facebook Challenges
Design welcome packet and write press release statements for the PBTF community fundraising initiative
A picture of the Pediatric Brain Tumor Foundation - Georgia Chapter Offices
An impact story graphic I designed for the Run 100 Miles in May Challenge to encourage donors to strive to achieve their fundraising goals
Evaluating Factors that Influence the Longevity of Sustainer Programs for Nonprofit Organizations during the COVID-19 Pandemic
Evaluating Factors that Influence the Longevity of Sustainer Programs for Nonprofit Organizations during the COVID-19 Pandemic
For my research project, I examined how to increase the longevity of nonprofit organizations during the COVID-19 pandemic by evaluating factors that increase the lifespan of sustainer programs. I utilized an analysis of past literature and the perceptions of marketing professionals to determine the essential components of sustainer programs, the pandemic's impact on these essential components, and how marketing strategies have evolved to account for these components during monumental events, such as the COVID-19 pandemic.
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