D077/Concepts in Marketing, Sales, and Customer Contact

Module 1: The Marketing Mix (25%)

Module 2: Marketing Planning Process (15%)

Module 3: Marketing Research (5%)

Module 4: Growth Strategies (5%)

Module 5: Customer Relationship Management (5%)

Module 6: Market Segmentation, Targeting, Positioning (15%)

Module 7: Consumer Decision-making (15%)

Module 8: Personal Selling (7%)

Module 9: Negotiation (8%)

General Course Resources

D077 Learning Objectives

D077 Glossary

D077 FAQs

D077 Live Event Recordings

Course Instructor Information

D077 Team Calendar Scheduling

Module 1: The Marketing Mix (25%)

LEARN Course Concepts

Read course material, Lessons 1-6 (pages 7-13)

Watch the D077 Video Series: Module 1 Playlist

PRACTICE and APPLY

Review Flash Cards Module 1

Complete Module 1 Study Questions

Complete Module Quiz 1 (page 14)

Module 2: Marketing Planning Process (15%)

LEARN Course Concepts

Read course material, Lessons 7-9 (pages 16-20)

Watch the D077 Video Series: Module 2 Playlist

PRACTICE and APPLY

Review Flash Cards Module 2

Complete Module 2 Study Questions

Complete Module Quiz 2 (page 20)

Module 3: Marketing Research (5%)

LEARN Course Concepts

Read course material, Lessons 10-14 (pages 22-28)

Watch the D077 Video Series: Module 3 Playlist

PRACTICE and APPLY

Review Flash Cards Module 3

Complete Module 3 Study Questions

Complete Module Quiz 3 (page 28)

Complete Unit 2 Test (page 30)

Module 4: Growth Strategies (5%)

LEARN Course Concepts

Read course material, Lessons 15-17 (pages 33-37)

Watch the D077 Video Series: Module 4 Playlist

PRACTICE and APPLY

Review Flash Cards Module 4

Complete Module 4 Study Questions

Complete Module Quiz 4 (page 37)

Module 5: Customer Relationship Management (5%)

LEARN Course Concepts

Read course material, Lessons 18-24 (pages 39-47)

Watch the D077 Video Series: Module 5 Playlist

PRACTICE and APPLY

Review Flash Cards Module 5

Complete Module 5 Study Questions

Complete Module Quiz 5 (page 47)

Module 6: Market Segmentation, Targeting, Positioning (15%)

LEARN Course Concepts

Read course material, Lessons 25-31 (pages 49-57)

Watch the D077 Video Series: Module 6 Playlist

PRACTICE and APPLY

Review Flash Cards Module 6

Complete Module 6 Study Questions

Complete Module Quiz 6 (page 57)

Module 7: Consumer Decision-making (15%)

LEARN Course Concepts

Read course material, Lessons 32-37 (pages 59-66)

Watch the D077 Video Series: Module 7 Playlist

PRACTICE and APPLY

Review Flash Cards Module 7

Complete Module 7 Study Questions

Complete Module Quiz 7 (page 66)

Complete Unit 3 Test (page 68)

Module 8: Personal Selling (7%)

LEARN Course Concepts

Read course material, Lessons 38-42 (pages 71-77)

Watch the D077 Video Series: Module 8 Playlist

PRACTICE and APPLY

Review Flash Cards Module 8

Complete Module 8 Study Questions

Complete Module Quiz 8 (page 77)

Module 9: Negotiation (8%)

LEARN Course Concepts

Read course material, Lessons 43-48 (pages 79-86)

Watch the D077 Video Series: Module 9 Playlist

PRACTICE and APPLY

Review Flash Cards Module 9

Complete Module 9 Study Questions

Complete Module Quiz 9 (page 86)

Complete Unit 4 Test (page 88)

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