Javatile offers a range of household items specifically designed to facilitate the eco-friendly endeavors of individuals seeking to repurpose used coffee grounds.
Coffee grounds generally get thrown away after the brewing process. In recent times coffee has grown in popularity and has started to be drunk throughout the entire day. With this, the production of coffee farms and coffee grounds has greatly increased.
Javatile is an environmentally friendly alternative to tossing old coffee grounds that create everyday products. Our main goal is to engage with and encourage anyone to utilize the various benefits of coffee grounds with extending the life of coffee plants. Along with providing the multiple nutrients of coffee grounds Javatile’s packaging is sustainable and environmentally friendly. Javatile’s formula is mineral based so it’s sure to be a benefit to you know matter which product you select.
With the ever-growing effects of climate change, Javatile set out to extend the lifespan of coffee grounds past being brewed. This is a very important mission as coffee itself has become very popular but the change in climate has made coffee plant farming conditions harsh in the areas it is most common. It is estimated that if nothing changes coffee would be gone by the year 2050. While there is no solution to the farming issue yet, Javatile offers how anyone could utilize all the coffee we currently have.
POSITIONING STATEMENT
For those who are eco-friendly, Javatile provides household items that are made out of recycled coffee grounds that contains remarkable beneficial ingredients for human and nature.
MISSION STATEMENT
To repurpose used coffee grounds by giving them a new life into multipurpose household items.
INFOGRAPHICS
IDENTITY
LOGOS
The primary logo embodies the core values and essence of Javatile. The box element can be interpreted as a compost box, while the emergence of the plant graphic symbolizes the concept of rejuvenation and renewal. This symbolism is reinforced by the presence of a cycle within the logo, where the box connects back to the plant, emphasizing the notion of sustainability and continuous growth.
The secondary logo serves the purpose of maintaining Javatile's brand identification when it is necessary to scale down the logo or incorporate it into a more compact design. Both logos, in their black and white variations as well as grayscale, are utilized in such scenarios.
BRAND COLORS
TYPOGRAPHY
APPLICATION
PACKAGING
STATIONERY
PROMOTIONAL