Additional Resources

The Resources tab offers webcasts, industry guides, and research reports (some for a fee). Check the On Campus tab for info on discounted subscription rates for students. The Creativity section covers what editors believe are the best video, print, and interactive ads.

The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Keep up-to-date on advertising, marketing, customer engagement, digital marketing, and more at this industry association’s website. The site has a special section for students, including info on student events, awards and competitions, AMA chapters, and a subscription to an AMA newsletter.

This guide provides links to a wide variety of useful resources for your research.

This site has market research on digital media and internet marketing. You can sign up for the eMarketer daily newsletter, which covers industry trends for brand marketers, media executives, publishers, and more.

The Kochava Media Index is the database of record for the online advertising industry.

This site offers internet marketing news, strategies, and tips on analytics, email marketing, content marketing, mobile marketing, and social media marketing.

Get the inside scoop on the latest marketing strategies and tactics. Free content on this site is vetted and written by marketing experts, professors, and trainers.

This research firm conducts research on all aspects of marketing. It provides news on marketing strategies and tactics, plus videos and free webinars on various marketing topics.

Keep your pulse on what’s happening in the world of media. This site covers topics such as social media, advertising and public relations, TV and video, publishing, design, and technology.

Get the latest international news on mobile apps, creativity, design, social media, gadgets, business, culture, and more.

We have a few personality tests that can help you figure out who you are.

A fun way to learn about different types of people and how they interact with the world.

Contains major marketing and advertising publications that can be used to learn more about topics such as consumer behavior, product design, and perceptions of advertising. (UWG login required)

The Smithsonian has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike.

Stay up-to-date on everything technology-related on this tech news site that gets 14.7 million unique visitors each month. Get info on topics ranging from mobile apps and gadgets to social media and technology companies’ latest developments.