Ethics

Ethics are the moral principles that are equitable, fair, and just.  

They can govern a person's or group's behavior and can be flexible to a situation and timeframe that may conform to self-imposed high standards of public conduct.

What are social media ethics?

Tools

• Dark Patterns - A Dark Pattern is a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.

Articles

• Is Your Content Marketing Ethical?

• Reddit’s challenge: Returning CEO takes on the digital forum’s ‘dark side’

Also See

• Brand Monitoring

• Social Media Monitoring & Management

• UI or User Interface - Useful Stuff