We couldn’t be more excited to have you join us for Collision 2022. Our content products are a great way to get your brand in front of our existing, captive audience of social media followers and blog visitors.
When choosing your product, think carefully about what you want to achieve, whether it’s brand awareness or thought leadership.
The deadline to submit your social media product brief is May 16. Submit your brief here.
Brand awareness
Want to promote your brand – and your attendance at Collision 2022 – to attendees, or to a wider audience? Consider these products:
Twitter post
Facebook post
Instagram post
Infographic blog post with short interview
Thought leadership
Position your company – to our captive audience – as a leader in your industry with one of the following products:
Interview-based blog post
Guest-authored blog post
LinkedIn post
Collision social media spans four channels: Twitter, Instagram, LinkedIn and Facebook.
This page will act as a guide for submitting information to the social media team in order to help you make the most out of your package. The official event hashtag is #CollisionConf.
Please note: The social team retains creative control of all content published to Collision channels.
Who is our audience?
Average age range of 25 to 44 years old.
Top follower locations are:
Toronto
New York
Sao Paulo
Bogotá
Montreal
London
How we speak to our followers:
Our voice on social media is energetic, enthusiastic and witty. We try to be informative but concise, and thought-provoking but fun, all at the same time.
Top locations:
Canada, USA, Brazil
Preferred content types:
Blogs
Articles
News
Videos
Imagery
Speaker announcements
Popular topics:
Speaker promotion
Promoting a masterclass or roundtable discussion.
Tech, politics, marketing and media
Top locations:
US, Mexico, Brazil, Canada
Age demographics:
25–34 years
Preferred content types:
Blogs
Articles
Videos
Speaker announcements
Popular topics:
Speaker promotions
Masterclass and roundtable promo
Marketing and media
Top locations:
Canada, US, UK, Portugal
Seniority:
Senior, director
Preferred content types:
Articles
Blogs
News
Video
Top interests:
IT/tech, finance, marketing, government
Company news
Top locations:
Canada, US, Brazil, Mexico
Age demographics:
25–34 years
Preferred content types:
Imagery
Video
Carouse
Popular topics:
Speaker announcements
Community initiatives
Promoting a city/country (delegations)
An image can add layers of context to your social content, and increase social engagement. We’ve put together some tips to consider when choosing imagery for your social media packages.
Note: Please submit all imagery in .png or .psd format. Feel free to submit more than one image.
*Please ensure that you have obtained appropriate image releases for any persons included in the imagery supplied to Collision for promotional purposes.
Image sizes
Tweet, LinkedIn or Facebook post: Best-practice sizes are wide: 1200x627 px.
Instagram: For best results, the image should be 1080 x 1080 px.
Note: Video content can also be an amazing medium to use for capturing attention on social media.
Before choosing your imagery, here are some things to consider:
Is the image eye-catching and of a high quality (ie clear, not pixelated, sharp, and at least 300 pixels per inch [ppi])?
Please do not send logos. Images of people* or informative graphics are much more effective.
Will the image appeal to the desired target audience?
Do the images for each channel match the messaging in the captions you’ve submitted in the brief?
We’re excited to have you on board for Collision 2022.
With an audience of more than 260,000 followers, our social channels are a great platform to share your message with the world. We’ve put together some tips and tricks for making the most out of your content.