Behind the Scenes

Only available to PITCH, Mentor Hours, Startup Showcase, Investor Meetings, Media Village, Developer Lounge, Women in Tech Lounge, Growth Lounge partners.

Take Collision’s social media audience behind the scenes at your activation (PITCH, Mentor Hours, etc) to position yourselves as experts in your field and to drive interest in attendance at your activation during the event.

The 60-second video will be shot and edited on the ground during Collision. A member of your team will introduce the activation and give an explainer of what you’ll be doing during the event, followed by a quick tour of the activation. The video will be posted to social media during the event.

Submission deadline & form:

The deadline to submit your VoxPop product brief is May, 16. Submit your brief here.

Choose Behind the Scenes if:

• You are hosting an activation and want to attract the Collision audience to it.

• You want to position your company as champions of a particular field (startups, for instance).

• You want to draw footfall to your activation or booth with a quick tour.

• You want to solidify your organization as leaders in a particular field.

Think about the message behind your activation

Use the video introduction to position your company at the forefront of a particular area or audience. PITCH sponsors, for example, may choose to target startups. Tell the audience why you’re at Collision, and describe your activation. Nominate a staff member to speak on behalf of your organization for this video.

What we’ll need from you:

• A nominated staff member (who will be at Collision 2022) to do the introduction.

• A target audience that aligns with your activation at the event (PITCH, Startup Showcase, etc).

• A completed partner content brief with all the essential information.

Behind the Scenes example