DevCrawl #3
Notch, Ulica Republike Austrije 33, Zagreb
Notch DevCrawl is back for its third edition, this time on two tracks!
Notch DevCrawl is back for its third edition, this time on two tracks!
We are bringing together design and tech enthusiasts for an evening dedicated to showcasing how AI is transforming the way digital products are built, tested, and optimized.
We are bringing together design and tech enthusiasts for an evening dedicated to showcasing how AI is transforming the way digital products are built, tested, and optimized.
This edition dives deep into practical methodologies at the intersection of design, AI, and software engineering, creating a communal space where learning is hands-on, conversation and beer flow freely, and every breakthrough is celebrated.
This edition dives deep into practical methodologies at the intersection of design, AI, and software engineering, creating a communal space where learning is hands-on, conversation and beer flow freely, and every breakthrough is celebrated.
Register here for the track of your choice!
Register here for the track of your choice!
Seats are limited. If we exceed capacity, we'll notify you and create a waitlist.
DESIGN TRACK @ Level -1
ENGINEERING TRACK @ Ground Floor
AI in Design: From Clickable Prototypes to Playable Personas
AGENDA
18:00 - 18:45
You can’t mock with us. Driving discovery with AI-generated prototypes, by Aida Malkić and Martina Margitić
Mockups are more than just pretty pictures. They’re a way to discover what works, test ideas quickly, and spark the right conversations with teams and clients. In this session, we’ll demonstrate how AI can transform rough ideas into clickable prototypes in minutes, help uncover hidden assumptions, and accelerate discovery, making it faster and more enjoyable. You’ll see where AI really helps, where it falls short, and how to use it to learn and adapt without wasting time.
18:45 - 19:15
Refill and munchies break!
19:15 - 20:00
AI and Roleplay. Creating Personas with LLMs, by Alma Trtovac.
We’ll examine whether—and to what extent—large language models can contribute to shaping (proto)personas for digital product design. Along the way, we’ll also tackle the less glamorous but equally crucial questions: how both LLMs and designers bring their biases to the table, and how we might peek under the hood to see where exactly the model is pulling its wisdom (or nonsense) from.
20:00 - 21:00
Mix & Mingle! Grab a beer and let's talk some more.
Optimizing RAG Workflows: Synthetic Data and Smarter Pipelines with DSPy
AGENDA
18:00 - 18:45
Generating synthetic test data for your RAG pipeline: DeepEval vs. Ragas, with Darko Špoljarić.
The manual generation of training and test data for AI-powered systems is a time-consuming and tedious task. There are various concerns to address, including labeling, completeness, filtering, bias, and quantity. However, when implementing a RAG system, there's already a dataset considered to be of "golden" quality. It's used to generate a RAG context from, so why not use that corpus to create the test data from? Come and learn more about the approach and how the two most popular frameworks today compare in that particular area.
18:45 - 19:15
Refill and munchies break!
19:15 - 20:00
Declarative Self-improving Python (DSPy), with Marco Hrlić.
DSPy addresses the challenge of constructing compound AI systems by employing a declarative approach, as opposed to 'fuzzy' programming through natural language prompts. Interactions with LLMs, including instructions, context, data structures, and other aspects, are explicitly defined in the code. We'll cover the core principles and design philosophy of the framework by designing and building a simple system to solve a common RAG task. We'll conclude with an overview and a demonstration of optimization techniques offered by DSPy.
20:00 - 21:00
Mix & Mingle! Grab a beer and let's talk some more.
🍻 Once the talks wrap up, stick around - this is where the magic happens. We’ll have space for questions, casual chats, and those spontaneous “what if we tried…” conversations. Call it networking, call it mingling… we call it the best part of the night. 🍻
Speakers
Speakers
Martina Margitić
Martina Margitić
Director of SDO
Martina brings 17 years in IT, starting as a Business Analyst—a role she remains passionate about. She has led dozens of projects and IT systems as a Project and Program Manager. Now heading Service Delivery at Notch, Martina combines strategy with hands-on leadership, often facilitating discovery workshops and tackling key projects.
Aida Malkić
Aida Malkić
UX/UI Design Team Lead
Aida is a Senior UX/UI Designer at Notch. She began her career in graphic design after studying mathematics and computer science, and then fully transitioned into UX/UI design. For the past eight years, she has been shaping digital products across various industries, running discovery workshops, and guiding design processes. Outside work, she loves board games, an unhealthy amount of coffee, and cats.
Alma Trtovac
Alma Trtovac
Product Designer
Alma is a Product Designer with four years of experience - specialising in product reworks, feature development, and usability testing. She also teaches as a lecturer at the UX Bootcamp. When she's not working, she enjoys pretending she's a barista and craft beer connoisseur, playing (video/board) games, and reading to her cat.
Darko Špoljarić
VP of AI
Darko has 15 years of experience in enterprise software development with Java. He has worked as a software engineer and team leader at top Croatian tech companies and is a certified Agile coach, one of only 15 Certified Scrum Professionals in Croatia. His passion for machine learning started early; he took Andrew Ng’s course back in 2016, and this year, he hit a significant milestone by becoming Notch’s first Vice President of AI.
Marco Hrlić
AI Engineer
Marco started his career at Ericsson Nikola Tesla as a student, developing embedded software for radio units. At Spotsie and Notch, he helped design and implement an IoT Bluetooth Low Energy positioning system. His skills include product and hardware design, embedded software development, cloud data processing, network protocols, AI engineering, mathematical modeling, and algorithm development.
Venue
Venue
Notch building
Notch building
Ul. Republike Austrije 33, Zagreb
Ul. Republike Austrije 33, Zagreb
Find us at the corner of Klaićeva & Republike Austrije.
Find us at the corner of Klaićeva & Republike Austrije.
Entrance through the Purple Door on Klaićeva ulica.
Entrance through the Purple Door on Klaićeva ulica.
The event will be recorded
The event will be recorded
By attending our DewCrawl event, you agree to be photographed and recorded on audio-video for promotional purposes. The promotional videos and photographs may be published and reproduced in various media, such as social networks, the Internet, and the press.
SEE YOU SOON!
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