The Wayzata High School Career and Technical Education (CTE) Department equips students with hands-on skills for success in a dynamic world. Through diverse "Career Spheres," students explore fields like finance, marketing, engineering, computer science, and digital design, combining technical expertise with essential soft skills.
Industry partnerships provide real-world learning, and the curriculum emphasizes critical thinking, problem-solving, and adaptability, aligned with the Portrait of a Wayzata Graduate. Students also gain financial literacy, career readiness, and personal well-being skills, preparing them for professional and personal success.
All students will need to complete Personal Financial Literacy (722) or Independent Money Management (855) in grades 10, 11, or 12, as a graduation requirement, effective with the Class of 2028, per Wayzata School Board Policy Regulations 601-R and MN Statute 120B.024.
It is strongly recommended that all students also complete the following courses:
(855) Career Search: explore careers that interest you, match your skills, personality, and values, and build your plan for after high school.
(705) Introduction to Computers -- Microsoft Office, Information Technology, and Web Design: gain a working knowledge of essential computer software and hardware skills needed for personal and college success.
Some of our courses have fees to assist with purchasing the consumable materials that students will utilize throughout the class. Click for more information.
CTE Department Chair: Paul Kimbler
724 - BUSINESS LAW & ETHICS: 1 Term / 1 Credit, Grades 10-12
Prerequisite: Introduction to Business
Get a solid foundation in business law and learn about personal law topics that affect your day-to-day life
Learn through: class discussions, current events, case law, tests
Topics: contract law, property law, employment law, and more
Skills: contract, agency, and employment law analysis skills; a general understanding of the relationship between ethics and the law and of the types of civil and tort law
Perfect for: students who want to be challenged to think analytically as they study classic and recently-decided legal cases
733 - INTERNATIONAL BUSINESS: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Prerequisite: Introduction to Business
The U.S. has the world’s largest economy but represents only 5% of the world’s population. Explore foreign markets from geographic, economic, political and cultural perspectives and identify potential global career opportunities.
Learn through: interactive hands-on projects, simulations, research, presentations, class discussions, individual/group work, industry exams, summative and formative assessments
Topics: legal, political, economic, geographic and cultural arenas of countries that pique your interest; dive into what it would take to open a business in another country
Skills: global mindset with an understanding of international trade; cross-cultural communications, marketing and management practices; increased awareness of career opportunities in the international business and entrepreneurship sector
Perfect for: students with an interest in exploring global business opportunities and concepts
Student Testimonial:
"The International Business class is the perfect opportunity to learn about the economic, political, cultural, and geographical factors of business across the world."
734 - ENTREPRENEURSHIP: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Prerequisite: Intro to Marketing, Business or Accounting
Learn how to use the lean startup method to launch a business; discover the activities involved in owning and operating a business.
Learn through: class lecture/discussion, student presentations, conducting interviews of potential customers, writing a business plan, working in the school store, reading, test-taking
Topics: characteristics of a good entrepreneur; types of ownership; business plans
Skills: creativity, problem-solving, initiative, employability
Perfect for: students who want a challenge and are interested in becoming an entrepreneur
This class is a hybrid course so students will have opportunities to interact with potential customers outside of school during class time.
This class is concurrently enrolled with Hennepin Technical College so students can earn up to 3 credits from HTC as well as earning high school credit.
735 - INTRODUCTION TO BUSINESS: 1 Term / 1 Credit, Grades 9-11[Watch Course Video]
Introduce yourself to the basics of business economics, communications, and entrepreneurship. Learn about the government’s role in business. Explore business career paths
Learn through: research, quizzes, test-taking, projects, presentations
Topics: marketing, finance, economics, and entrepreneurship; government’s role as regulator and promoter; business ethics and communications
Skills: a broad exposure to business operations and a solid background for additional business courses
Perfect for: anyone interested in business basics or business careers
9991A, 9991B - BUSINESS MANAGEMENT AND ECONOMICS: 2 Terms / 4 Credits, Grade 12 [Watch Course Video] [Work Based Learning Experiences Comparison]
Prerequisites: Introduction to Business or Introduction to Accounting
Students enrolled in Business Management & Economics are eligible for 3 college credits through concurrent enrollment from North Hennepin Community College which can be transferred to many colleges/universities around the country.
This course is scheduled for 2 blocks for 2 terms (4 credits): 9991A: Principles of Management and 9991B: Economics.
The study of business management and economics offers a perfect combination of theory and application. Business management is the study of how for-profit and non-profit organizations are structured and how they interact with each other, their customers, and the government. Economics is the study of how society allocates scarce resources. Global events have shown that organizational survival does not only depend on sound business management, but also on how well one can identify emerging trends, make sense of government policies, and adapt to changing external economic forces to optimize limited resources to create opportunities for future growth.
Throughout this class, students will partner with businesses, visit numerous business organizations, learn from mentors, and further develop problem solving and critical thinking skills as they complete hands-on learning projects for local businesses. In addition, students will conduct research on real-life problems/policy issues facing organizations in the 21st century, and work to develop timely and applicable solutions. Students will develop their project management, leadership, teamwork, communication, collaboration skills in a fun and rewarding experience.
If you are looking for an opportunity to exploring career options in the business world, outside of the classroom, learn from business professionals, and see first-hand how real businesses operate, this class is for you.
Student Testimonial:
“My Business Management & Economics Compass class opened my eyes to the numerous opportunities the business world has to offer. Not only did I learn valuable skills from my business mentor, but I had the opportunity to job shadow him at his company and network with many of his peers. This experience along with the visiting local businesses will better prepare me for my college experience.” – 2024 Wayzata Graduate
9981 - CTE INTERNSHIP/APPRENTICESHIP: 2 Terms / 2 Credits, Grades 11-12 [Work Based Learning Experiences Comparison]
Prerequisite: Introductory level related course
This capstone course is for juniors and seniors in CTE programs that are looking to further their education and skills. Students will gain valuable PAID work experience with a local company after they complete an in-person employability training. Successful participants may be eligible for college credit or be invited to become a full-time employee. Students will need to provide their own transportation, apply to the program, and be willing to interview with participating companies. Internship/apprenticeship areas include: manufacturing, construction, information technology, health science, and engineering. Students who are accepted into this program will have release within their school day to participate in the internship.
705 - INTRODUCTION TO COMPUTERS: Microsoft Office, Information Technology, and Web Design: 1 Term / 1 Credit, Grades 9-12 [Watch Course Video]
Gain a working knowledge of essential computer software and hardware skills needed for personal and college success.
Learn through: interactive assignments, hands-on projects
Topics/skills: Microsoft Excel and Word, basic hardware knowledge, simple website design, intro to information technology, cybersecurity basics, purchasing a computer
Perfect for: Each and Every Student. This class provides the skills for many of the business, technology classes and success in high school and any post secondary path.
708 - INTRODUCTION TO WEBSITE DESIGN: 1 Term / 1 Credit, Grades 9-12
Develop a publishable website using HTML/CSS/JavaScript code
Learn through: interactive assignments, hands-on projects, group lectures
Topics: HTML, CSS, JavaScript, Photoshop, Sound and Video MP3 and MP4 files, logo development, site navigation, links
Skills: critical problem-solving, layout and web typography, effective use of color and screen image resolution. Students will understand and exhibit skills relating to the principles of creating an effective web page, including an in-depth exploration of HTML/CSS/JavaScript
Perfect for: students with an interest in the exploration of web design
709 - APPLIED WEBSITE DEVELOPMENT: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
Prerequisite: Introduction to Website Design
Take a deeper dive into website design/development using HTML/CSS and JavaScript to create a live, multimedia-based, interactive website.
Learn through: interactive assignments, hands-on projects/presentations, including creating a live project with a web design professional
Topics: advanced HTML, CSS, JavaScript, Photoshop, MP3 and MP4 files, logo development, site navigation, links
Skills: principles of creating an effective web page, including an in-depth exploration of HTML; problem-solving, layout, and web typography, effective use of color and image resolution
Perfect for: students interested in web design
716 - AP CYBER: NETWORKING (PILOT): 1 Term / 1 Credit, Grades 9-12
This course provides a comprehensive introduction to networking, equivalent to a college-level Introduction to Networking course. It integrates foundational networking concepts with hands-on problem-solving activities to enhance students' understanding of network hardware, configuration, and protocols.
This course will prepare students to go into the workforce as an IT Systems and Security Analyst and/or become a Cisco Certified Support Technician (CCST).
Topics/Skills: networking and cybersecurity concepts, secure network design and configuration, and effective communication of technical information to diverse audiences. Additionally, the course emphasizes problem-solving methodologies and teamwork, preparing students to collaborate efficiently toward shared objectives.
AP Additional Information:
Students who earn 3+ on the May 2026 exam will earn FREE vouchers for online test prep and the exam for the aligned CompTIA industry-recognized credential (IRC) for certification (a $350 value).
718 - COMPUTER PROGRAMMING WITH JAVASCRIPT: 1 Term / 1 Credit, Grades 9-12
Extend your creativity to the virtual world of programming and learn basic programming concepts. Developing skills and problem-solving using JavaScript, creating apps using MIT App Inventor, and exploring computer science/programming careers
This course is a good pre-requisite for Web Design
Learn through: interactive assignments, hands-on projects, presentations, individual/group learning, quizzes
Topics: how computers process instructions/store information; how to write basic instructions that allow a computer to solve problems; and create applications for Android mobile devices, scripting
Skills: JavaScript , HTML, CSS, Canva, MIT App Inventor and a short introduction to another programming language such as C++.
Perfect for: students who have very little to no programming knowledge and are looking at a gentler approach to learning the basics of a few new computer languages
This class is not required to take Computer Programming with C++
719 - COMPUTER PROGRAMMING WITH C++: 1 Term / 1 Credit, Grades 10-12
This course is the recommended prerequisite for our AP Computer Science classes.
Earn college credit while learning and about computer programming, including data types, control and data structures, and both procedural and object-oriented programming.
Learn through: interactive assignments, hands-on projects, presentations, individual and group learning, quizzes, tests
Topics/Skills: Students will be introduced to algorithms, control structures, classes, data structures, critical problem solving, designing, organizing, writing, and testing computer programs using the C++ programming language
Perfect for: students who are interested in programming or careers in computer science or engineering. This class does NOT assume students have prior programming knowledge.
Computer Programming with Javascript is NOT required to take this course
760 - INFORMATION TECHNOLOGY 1 - HARDWARE: 2 Terms / 2 Credits, Grades 9-12 [Watch Course Video]
Gain hands-on experience installing, building, upgrading, repairing, configuring, troubleshooting, and performing preventative maintenance of personal computer hardware.
Learn through: interactive assignments, hands-on projects using physical hardware and online simulation, presentations, individual and group learning, quizzes, tests
Topics/skills: computer, network, and mobile device configuration, maintenance and troubleshooting; memory and storage; networking; printers; virtualization; cloud computing with a focus on the role of hardware in these systems
Perfect for: students who want to learn how to upgrade, maintain and fix their own computers, as well as those interested in technology support careers and CompTIA A+ Certification.
761 - INFORMATION TECHNOLOGY 2 - SOFTWARE: 2 Terms / 2 Credits, Grades 9-12
Prerequisite: Information Technology 1 - Hardware
Fine-tune technician skills through hands-on exploration of operating systems and software configuration.
Learn through: interactive assignments, hands-on projects using physical hardware and online simulation, presentations, individual and group learning, quizzes, tests
Topics/skills: Windows, Apple, and Linux operating systems; command-line utilities and scripting; disk and file management; network configuration; securing computer systems, mobile devices, and networks; safety and operating
Perfect for: students who want to learn how to upgrade, maintain and fix operating systems and applications on their own computers, as well as those interested in technology support careers and CompTIA A+ Certification.
762 - AI FOR ALL: THE IMPACT OF ARTIFICIAL INTELLIGENCE ON SPORTS, BUSINESS, AND YOU : 1 Term / 1 Credit, Grades 9-12
Get ready to explore the exciting world of Artificial Intelligence and Machine Learning—no coding experience required! In this fun and hands-on course, you’ll uncover how AI works and its impact on everything from your favorite sports to everyday tools like virtual assistants. Each week brings something new, from building simple AI models to analyzing data and debating ethical questions. We’ll dive into real-world applications, like how AI enhances sports performance, personalizes fan experiences, and transforms businesses. You'll even get to create your own AI-powered project by the end! Through hands-on projects, team activities, and real-world examples, you’ll learn to collect and analyze data like a pro while uncovering the hidden patterns that make sports so thrilling. No prior experience? No problem! We’ll guide you every step of the way. Plus, we’ll spotlight amazing contributions from diverse leaders in tech, making this class as inclusive as it is inspiring. Whether you're tech-savvy or just curious, this course is open to everyone and designed to inspire creativity, teamwork, and fresh ideas. So, come join us—AI is for everyone, and we can’t wait to see what you’ll create!
921 - INTRODUCTION TO GAME DESIGN: 1 Term / 1 Credit, Grades 9-12
Learn to design games from a problem-solving point of view and develop publishable games that include animation, sound, and special effects. Final projects can be submitted to an online STEMFUSE game competition.
Learn through: project-based learning
Topics: Construct3, event-driven programming, variables, if and else statements
Skills: problem-solving, technical reading, troubleshooting
Perfect for: students interested in creating games — just for fun or as a career. Great for anyone interested in a programming career.
922 - ADVANCED GAME DESIGN: 1 Term / 1 Credit, Grades 9-12
Prerequisite: Introduction to Game Design
Enhance the technical skills and knowledge you acquired in Introduction to Game Design and delve into more advanced programming topics.
Learn through: hands-on projects, team learning, and game creations
Topics: designing intermediate games, college and career exploration, debugging, current events in gaming
Skills: problem-solving, motion graphics, creativity
Perfect for: students who are interested in creating games for fun and/or pursuing a career in the technology field.
944 - AP/PLTW COMPUTER SCIENCE PRINCIPLES: 2 Terms / 2 Credits, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Prerequisite: A, B in one of Computer Programming With Javascript or Computer Programming With C++ or Precalculus
Explore computer science principles and fields of study and discover how computer scientists can impact the world.
Learn through: interactive assignments, hands-on projects, presentations, individual/group learning, quizzes/tests
Topics: Python programming language, data analysis, cybersecurity, the role and global impact of technology, creative problem-solving
Skills: programming in Python, cybersecurity, big data, networking, artificial intelligence, simulation, and more
Perfect for: students who want any of the following — to get an overview of the computer science field; major in a science, technology, engineering, arts or math field; take the AP Computer Science Principles exam.
947 - AP COMPUTER SCIENCE A: 2 Terms / 2 Credits, Grades 11-12 (10th grade with instructor approval) [Watch Course Video]
HYBRID COURSE
Prerequisite: Computer Programming With C++ (recommended) or Precalculus or Accelerated Precalculus or by Instructor approval.
Take your interest in computer programming to a new level starting at the basics and working through advanced, object-oriented concepts.
Learn through: interactive assignments, hands-on projects, presentations, individual and group learning, quizzes, and tests
Topics/Skills: algorithms, control structures, recursion, advanced data structures, object-oriented concepts, critical problem-solving, Java programming, critical problem-solving, problem analysis, algorithmic thinking
Perfect for: students with programming experience or strong mathematics background, interest in digging deeper into computer programming, and/or majoring in engineering, math, computer science, or technology field.
9981 - CTE INTERNSHIP/APPRENTICESHIP: 2 Terms / 2 Credits, Grades 11-12 [Work Based Learning Experiences Comparison]
Prerequisite: Introductory level related course
This capstone course is for juniors and seniors in CTE programs that are looking to further their education and skills. Students will gain valuable PAID work experience with a local company after they complete an in-person employability training. Successful participants may be eligible for college credit or be invited to become a full-time employee. Students will need to provide their own transportation, apply to the program, and be willing to interview with participating companies. Internship/apprenticeship areas include: manufacturing, construction, information technology, health science, and engineering. Students who are accepted into this program will have release within their school day to participate in the internship.
9993A, 9993B, 9993C - AP CYBER: SECURITY (PILOT) AND APPLIED MATHEMATICS: 2 Terms / 4 Credits, Grades 11-12
Prerequisite: A Computer course is recommended but not required
This course is scheduled for 2 blocks for 2 terms (4 credits): 9993A or 9993C: Cybersecurity and 9993B: Applied Mathematics
● Meets Personal Finance Requirement
● AP Credit, Concurrent Enrollment Credit
● Grades 11-12 [Work Based Learning Experiences Comparison]
This course introduces foundational cybersecurity concepts and digital forensics, equivalent to a college-level Introduction to Cybersecurity course. Students will examine the modern cyber threat landscape, gaining insights into the types of adversaries organizations face and the methods they use to compromise systems and data. The course will also cover digital examinations including evidence collection and analysis. The course emphasizes understanding how vulnerabilities create risks and how security controls are implemented to mitigate those risks.
Students will apply mathematics to real-world problems and explore its relevance across various careers. The curriculum encompasses a wide range of topics including vertex-edge graphs, game theory, encryption and cryptography, and math and political science. Additionally, students will develop essential personal finance skills, diving into financial psychology, income and earning, financial systems, credit and debt management, risk management, budgeting, and investing. This course emphasizes practical applications and critical thinking to prepare students for academic and professional success.
Team taught in collaboration with business professionals.
Learn through: hands-on learning with actual business projects, off-site experiences, guest speakers, mentors, interactive assignments/projects
Topics/Skills: cybersecurity and computer forensics: theory, techniques, analysis, tools and procedures, email investigations, networking basics, encryption, computer security policies, professional opportunities; applied mathematics: graph theory, combinatorics, voting methods, game theory, financial systems, credit and debt management, budgeting, and investing.
Perfect for: students considering careers in technology, engineering, math, or law enforcement
AP Additional Information:
Students who earn 3+ on the May 2026 exam will earn FREE vouchers for online test prep and the exam for the aligned CompTIA industry-recognized credential (IRC) for certification (a $350 value).
711 - INTRODUCTION TO ACCOUNTING: 1 Term / 1 Credit, Grades 9-12
Learn and apply the rules and procedures of accounting for profit-motivated businesses and become familiar with the language of accounting
Learn through: spreadsheets, hands-on-problems, simulations, tests, projects
Topics: assets, liabilities, owner’s equity, balance sheets, income statements, computer applications, electronic accounting
Skills: proficient in the language of accounting; able to complete an accounting cycle for a sole proprietorship, integrating computer applications and electronic accounting
Perfect for: students interested in business majors and careers, including starting their own business. It will also give you the skills needed to manage your personal finances
713 - ADVANCED ACCOUNTING: 2 Terms / 2 Credits, Grades 10-12
Prerequisite: Geometry or Accelerated Geometry and Introduction to Accounting
Take a deep dive into corporate accounting. Learn how large corporations decide to finance their big projects and how they report to their stockholders. Equivalent to college-level Introduction to Accounting
Learn through: real-world problems, hands-on problem solving, simulations, college-level tests
Topics: financial accounting and financial statement analysis (75%), managerial accounting (25%)
Skills: proficient in the language of accounting, able to use accounting to communicate a corporation’s financial position
Perfect for: anyone interested in pursuing a corporate career, especially those interested in corporate finance
722 - PERSONAL FINANCIAL LITERACY: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
Learn practical information, tools, and strategies that will help you navigate your financial life and achieve long-term financial goals
Learn through: class lectures and discussions, student presentations, group work, tests, projects
Topics: managing education costs, paycheck taxes, Social Security and Medicare, filing income tax, banking products, investment options, insurance needs, credit cards, and more
Skills: how to make decisions that help you achieve your personal financial goals — from your career choice to cash management, credit, and investment strategies and tactics
Perfect for: students who want to learn how to set and meet financial goals throughout all phases of life
This course meets the graduation requirement for personal finance, which applies to students in the Class of 2028 and younger. Personal Financial Management is offered as concurrent enrollment, which means students will have the opportunity to earn college credit through North Hennepin Community College upon completion of this course.
723 - MANAGING YOUR INVESTMENTS: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Prerequisite: Independent Money Management or Personal Financial Literacy
Explore a variety of long-term investment strategies and learn how to apply them to your life. Participate in The Stock Market Game™, an online simulation of the global capital markets
Learn through: hands-on projects and simulations, a state-level competition, individual and group work, formative work, quizzes/tests, essays, videos and presentations
Topics: mutual funds, stocks, bonds, commodities and alternative investments
Skills: researching a company’s finances, tracking a stock’s performance, building and managing a portfolio of investments
Perfect for: anyone who wants to understand and manage their money to help them meet long-term goals, like purchasing a home, paying for college, and saving for retirement
725 - FINANCIAL ALGEBRA: 2 Terms / 2 Credits, Grades 11-12 [Watch Course Video]
Prerequisite: Algebra 2 or Accelerated Algebra 2
Explore algebraic thinking patterns and functions in a financial context
Learn through: real-world problems and calculations, quizzes, tests
Topics: investing, banking, credit, income taxes, employment, modeling a business, mortgages
Skills: investing in stocks, starting a business, managing checking, savings and credit card accounts, filing taxes, taking out a loan
Perfect for: upperclassmen interested in relevant financial math
740 - AP MICROECONOMICS: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
Prerequisite: Intermediate Algebra
Learn how consumers/producers/governments interact within the larger economy and how the principles of economics apply to those interactions. Equivalent to college-level Introduction to Microeconomics
Learn through: class discussions and activities, out-of-class readings, AP-style exams/quizzes
Topics: the nature and function of product markets, including price/production decision-makings and wage determinations; government’s role in promoting efficiency and equity; consumer behavior
Skills: analysis of economic behavior by individuals and businesses
Perfect for: students who plan to take the AP Microeconomics Exam
Note: AP Micro + AP Macro + AP Research may be substituted for Senior Social Studies Economics.
741 - AP MACROECONOMICS: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
Prerequisite: Intermediate Algebra
Learn how the principles of economics apply to economic systems as a whole. Learn how Macroeconomic concepts will help you make better, more informed decisions about your future. Equivalent to college-level Introduction to Macroeconomics
Learn through: class discussions and activities, out-of-class readings, AP-style exams/quizzes
Topics: GDP, fiscal and monetary policies, inflation, unemployment, economic growth, international economics, national income, economic performance measures, economic growth
Skills: analysis of economic behavior by businesses, problem solving skills needed to better prepare you for your future
Perfect for: students who plan to take the AP Macroeconomics exam and/or students that want to learn skills to prepare for what comes next in life
Note: AP Micro + AP Macro + AP Research may be substituted for Senior Social Studies Economics.
855 - INDEPENDENT MONEY MANAGEMENT: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Independent Money Management (IMM) provides essential skills for successful independent living, focusing on managing personal resources and aligning financial decisions with values and goals
Learn through: discussions, projects, and group work. the "My Life at 25 Simulation" provides students the opportunity to practice making real-life financial decisions related to housing, transportation, credit and budgeting
Skills: applying income and expense principles, maintaining a budget, assessing your options
Topics: include goals and values, creating a realistic budget, checking and savings accounts, saving/investing, preventing identity theft, and building a healthy credit score
Perfect for: students eager to develop personal financial planning skills for a secure future
This course meets the graduation requirement for personal finance, which applies to students in the Class of 2028 and younger.
736 - INTRODUCTION TO HOSPITALITY & TOURISM: 1 Term / 1 Credit, Grades 9-12
Are you the adventurous type? Do you like to travel? Do you want to be a leader and work in a fast-paced work environment? A career in the hospitality and tourism industry awaits. Over 17 million Americans work in tourism and hospitality—in hotels, amusement parks, art museums, restaurants, etc (making it the fifth largest industry in the country). The industry continues to experience growth and is constantly searching for the next generation of hospitality and tourism professionals and leaders. Introduction to Hospitality and Tourism Management provides a comprehensive overview of the hospitality industry, exploring its various sectors including lodging, food and beverage service, travel, attractions, event planning, and tourism management, while focusing on key concepts like customer service, operational aspects, industry trends, career opportunities, and ethical considerations within the global hospitality landscape. This course aims to equip students with a foundational understanding of the industry to prepare for potential careers in hospitality and tourism. No experience is needed, just come and discover why business professionals enjoy working in this environment.
Learn Through: Interactive projects, simulations, guest speakers
Topics/Skills: Industry Overview, major sectors, guest experience, operations management, sustainability, ethics, and careers.
Perfect for: Any student interested in learning about the basics of the hospitality and tourism industry, exploring potential career paths within it, or gaining a foundational understanding of the different sectors involved in tourism
731 - SOCIAL MEDIA MARKETING & ADVERTISING: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Prerequisite: Introduction to Marketing
Learn how to create strategic, targeted social media marketing plans that meet business objectives.
Learn through: interactive projects, research, presentations, class discussions, individual and group work
Topics: building a social media presence, creating content for social media platforms, executing social media ad campaigns, launching a career in digital marketing, creating messages traditional advertising platforms and channels
Skills: building a social media presence, creating content for social media platforms, planning and developing social media ad campaigns, understanding digital marketing career opportunities
Perfect for: any student interested in business marketing.
732 - INTRODUCTION TO MARKETING: 1 Term / 1 Credit, Grades 9-12 [Watch Course Video]
Explore and apply marketing concepts through the creation of products, promotions, and plans. Learn the key elements of successful marketing that make companies like Nike, Apple, and Google global giants. Gain the understanding and skills necessary to become successful in various marketing and business careers
Learn through: interactive projects, simulations, product-development projects and demonstrations, research, presentations, class discussions, individual and group work, industry exams
Topics: key marketing concepts including branding, product development, personal selling, promotion, pricing and distribution; types of marketing careers
Skills: designing product prototypes, developing promotions, preparing marketing plans, creating presentations, teamwork, problem solving
Perfect for: students interested in project-based learning, students wanting to understand how marketing affects their daily life, students interested in pursuing marketing careers
737 - ADVANCED MARKETING: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
HYBRID COURSE
Prerequisite: Introduction to Marketing
Did you know that employment of market research analysts is projected to grow 19 percent from 2021 to 2031 (US Bureau of Labor Statistics) which is much faster than the average for most occupations? In Advanced Marketing, students will build on what they learned in Introduction to Marketing, explore the role of marketing research and develop career skills. Students will have the opportunity to complete a marketing project for a local business and visit with local businesses
Learn through: a hands-on research project with a local business, simulations, site visits, guest speakers, class discussions, presentations, individual and group work, industry exams, summative and formative assessments
Topics: marketing research concepts, processes, techniques, and applications; research design; qualitative and quantitative data; using marketing research to make decisions; ethics and social responsibility
Skills: develop awareness of the role and power of marketing in our world; an understanding of the various components of marketing, research, presentation and employability skills
Perfect for: students who have completed Introduction to Marketing and wish to learn more about marketing in general, market/marketing research, business and marketing careers.
Student Testimonial:
"This class was an absolute blast and made me really enjoy marketing throughout the course. The final project was self paced and expanded my thinking of what goes into a good marketing campaign."
738 - FASHION MERCHANDISING: 1 Term / 1 Credit, Grades 10-12 [Watch Course Video]
Prerequisite: Introduction to Marketing
Learn about the fashion business and how brands like Tory Burch, Lauren Conrad, J. Lo, Ralph Lauren, and Tommy Hilfiger have become household names. Create your own fashion merchandising plan for use in a retail environment.
Learn through: hands-on, interactive projects; research; presentations; class discussions; individual and group work
Topics: the fashion apparel and accessories market, the fundamentals of fashion design, marketing, and promotion
Skills: strategic fashion merchandising and design, product development and marketing (production, pricing, promotion, and distribution), communication and collaboration
Perfect for: students interested in careers as fashion buyers, coordinators, designer, and managers.
739 - ENTERTAINMENT MARKETING: 1 Term / 1 Credit, Grades 10-12
Prerequisite: Introduction to Marketing
Learn about sports, movies, television, and music marketing concepts and theories.
Learn through: hands-on projects, research, quizzes, tests, projects, and presentations.
Topics: e-tail, history of sports and entertainment marketing, radio/TV product creation, event promotion.
Skills: presentation, e-marketing.
Perfect for: students who understand the basics of marketing and are ready to take those skills to new heights in sports and entertainment marketing.