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This needs to be printed and signed by participants and advisor for all written events
Involves strategy development needed to grow an existing business owned by a current DECA member. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the internet, etc.
Involves the development of a comprehensive business plan proposal to buy into an existing franchise.
Involves the development of a proposal to start a new business venture in an international setting. It may be a new business or a new product or service of an existing business,
Involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used. 1-3 participants, maximum 10-page paper.
involves the development of a proposal to form a business. Any type of business may be used. 1-3 participants, maximum 10-page paper.
Involves the development of a comprehensive proposal to start a new business. Any type of business may be used. 1-3 participants, maximum 20-page paper.
Event - The Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.
Product - The Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc.
Service - The Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc.
In the Professional Selling event, participants will organize and deliver a sales presentation for one or more products/services/customers.
Financial Consulting: For 2025-2026, you will assume the role of a financial consultant who specializes in advising small business owners and entrepreneurs. A potential new client, a local artist who sells paintings, prints, sculptures, etc., has recently turned their passion into a successful online business. The potential new client has scheduled a meeting with you to discuss strategies for managing the rapid growth,
Hospitality & Tourism Professional Selling: For 2025-2026, you will assume the role of director of sales for a company specializing in social media influencer partnership strategy. The vide president of marketing for a local convention and visitors bureau has scheduled a meeting with you to discuss using your services to create an influencer program to drive brand awareness, increase hotel occupancy and create authentic visitor engagement.
Marketing Professional Selling: For 2025-2026, you will assume the role of a sales representative for a company that specializes in subscription-based employee training and development platforms. A local non-profit executive director has scheduled a meeting with you to explore how your platform can help upskill their staff, improve customer service, and increase employee retention. The executive director is particularly interested in solutions that are cost-effective, easy to implement, and tailored to the unique challenges of the non-profit iindustry.
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