Pathway Course #2

The Entrepreneurial Venture  (Course Number 06.45200) 

In this course, students will continue developing their Business Model Canvas for the entrepreneurial venture they conceived in the previous pathway course. Special attention will be given to determining the costs and pricing of the product. Students will also develop a marketing plan and promotional materials to increase brand identity and product sales. At the end of the course, students should be given an opportunity to deliver their start-up business pitch to potential investors in the local community, using a “Shark Tank” format. 

Students will continue to add artifacts to their previously established online career portfolio (standard 2). Suggestions for artifacts which should be included are mentioned throughout the standards but there are many other artifacts which could be included as well. 

Professional communication skills and practices, problem-solving, ethical and legal issues, and the impact of effective presentation skills are enhanced in this course to prepare students to be college and career ready. Employability skills are integrated into activities, tasks, and projects throughout the course standards to demonstrate the skills required by business and industry. Competencies in the co-curricular student organizations are integral components of both the employability skills standards and content standards for this course. 

 Upon completion of this pathway, students should have their entrepreneurial venture ready to start and some may already be in business. Students enrolled in this course should have successfully completed Entrepreneurship Essentials. 

Students learn how to be good stewards of their opportunities, motivate others, cultivate leadership skills and become competent and responsible employees. 

The classes in this pathway are designed to build on each other:

1. Introduction to Business and Technology

2. Business and Technology

3. Business Communications

4. Entrepreneurship (elective)

Students who choose to take the Entrepreneurship course will be responsible for running our school-based business: Rambler Customs.  Here they will learn all aspects of running their own business from product design and development to marketing and finance.

Georgia FBLA is a nonprofit student organization committed to preparing today’s students for success in business leadership. With over 50 years of experience, Georgia FBLA is the premier organization for student leaders.

Georgia FBLA is an affiliate of Future Business Leaders of America-Phi Beta Lambda, Inc. The largest student business organization in the world with more than 250,000 members. Georgia is also the largest FBLA chapter in the nation with over 25,000 members.

FBLA is an important partner in the success of school-to-work programs, business education curriculums, and student leadership development. FBLA is recognized by the U.S. Departments of Education and Labor as an integral part of a co-curricular approach to business and leadership education.

The FBLA mission is to bring business and education together in a positive working relationship through innovative leadership and career development programs. We bring our mission to life through the application of our motto: Service, Education, and Progress.