From the early 20th century to present-day
"It's called a hoagie not a sub!" is a common phrase you'd most likely hear if you were to visit the city of Philadelphia. The sandwich now holds various names, including a sub, hero, grinder, Italian, zeppelin, and of course, a hoagie. The name you're most familiar with depends on where you live, but in Philadelphia, Pennsylvania, if you call it anything other than what they believe to be its original name, you will be called out as wrong.
The story behind the creation of the name holds many differing beliefs, sparking numerous debates, but it mostly traces back to Philadelphia. Beginning in the '40s, many Italian immigrants worked on Hog Island, a shipyard in Philadelphia, where they began creating the sandwich to eat for lunch during their ship-making shifts. The workers were nicknamed "hoggies," and over time the name was altered to "hoagie," which sparked the official name of the sandwich still used today. A traditional hoagie consists of a long Italian roll, filled with meat, cheese, lettuce, onion, tomato, and topped with oregano-vinegar dressing (Cohen, Parry).
As the popularity of the hoagie grew, Italian immigrants began settling in urban neighborhoods, where they opened delis preparing these sandwiches for the Philadelphia community. The flavor and style stood out and emerged as a staple food in the city, blending traditional Italian ingredients with American preferences (Martinez). Something that was simply an easy creation for laborers in a shipyard transformed into a beloved food that everyone in the city enjoyed.
The hoagie has evolved across different regions over time, with each putting their own twist on the sandwich to make their mark. In New York City, it's called a hero; in Connecticut, it's a sub; and in New England, it's known as a grinder. Every place has specific flavors and variations that they added to make theirs unique. The South will stuff the sandwich with fried chicken or shrimp to mark their love for seafood, while the Midwest might add in some roast beef signifying that area's culinary traditions (Martinez). Regardless of different variations, one thing remains true for residents of Philadelphia: changing the ingredients is detrimental to the quality of the sandwich (Cohen, Parry). Other places may want to switch up the ingredients of the sandwich, but in Philly, how it was originally made is the only way to make it.
Philadelphia’s dynamic and diverse food culture has been crucial in the development of the iconic hoagie. The city’s culinary heritage, shaped by various immigrant communities, has contributed to the distinct flavors and ingredients that define this sandwich. From the Italian-American influence found in local delis and sandwich shops to the impact of Pennsylvania Dutch and Jewish food traditions, Philadelphia’s food scene has created the perfect environment for the hoagie to thrive. The city’s commitment to preserving food traditions and its love for hearty, flavorful sandwiches have played a big role in the hoagie’s popularity. The range of hoagie options today highlights Philadelphia’s diverse culinary influences and rich food history. (Martinez).
Continued on this page are a couple of artifacts that display the story of the evolution of the hoagie and its influence on the city of Philadelphia.
FIG 1. Photograph of Hog Island Shipyard, by John Mahoney, in Philadelphia, 1918
This photograph depicts the Hog Island Shipyard in Philadelphia, located at the point where the Schuylkill and Delaware Rivers merge, and is now the site of the Philadelphia International Airport. Hog Island was chosen as a site to be known as a rapid and transformative project for Pennsylvania, with thousands of workers producing hundreds of ships (Reilly). Many of these workers were Italian immigrants, and this is where the creation of the hoagie first began, as during their lunch breaks, they brought these sandwiches to eat. The name was also coined here, evolving from "hoggie" to "hoagie". Not only was Hog Island innovative through hard labor, but also through the development of Philly's most popular food.
FIG 2. Ad in Centre Daily Times, 14 Oct. 1949
This is a segment of a newspaper advertisement from Jones & Shallcross in 1949, known as one of the best original delis in Philadelphia. It targets the audience of football fans, most likely on their way to watch the Philadelphia Eagles, the city's professional team. This illustrates how the sandwich shops utilized other things, such as a football game, to strengthen their business while also bringing the residents of Philadelphia together, as they could share their love of the hoagie alongside their passion of their favorite sports team.
FIG 3. Article in The Express, 23. Jan 1958
This is another excerpt of a newspaper article from 1958, highlighting the debate of the name "hoagie". As the food gained more popularity, shops attempted to trademark the name as their own in order to gain more customer attraction, making it seem like their own creation and the uttermost original. When the sandwich first gained traction, lots of controversy ensued, with shop owners becoming greedy in wanting to be the "best" place to get the hoagie, trying to do whatever it took. Now, the name "hoagie" is used nationwide, outside of Philadelphia, which shows just how unnecessary the debate was in the first place. The name signifies the culture of the sandwich, and not allowing others to use it diminishes its meaning and substance.
FIG 4. Wawa "Hoagiefest" Ad, 2023
This is an ad for Wawa, a Philly-originated convenience store, promoting its annual Hoagiefest deal. Wawa is best known for their pre-made hoagies and fast service, with its first store in 1964, and their selling of hoagies beginning in 1975. This modernized deli shop sparked the mass growth of the sandwich and depicted just how popular the food had become for the Philly area. Wawa won the "Best of Philly" award for coffee and deli throughout the '80s (Wawa). The store now holds a yearly event of Hoagiefest, which is a month-long discount, with $5 Shortis (their creation of a 6-inch hoagie), and $6 classic hoagies.
Fun Facts!
Did you know?
The term "hoagie" was added to the Merriam-Webster dictionary in 1986.
The world's largest hoagie was made in Philadelphia in 1998, measuring 1,500 feet long.
National Hoagie Day is celebrated on May 5th.
Conclusion
The hoagie has greatly evolved since it was first introduced in Philadelphia in the early 20th century, and it will forever be marked as a staple in the city, even being named the "Official Sandwich of Philadelphia." It has since been reimagined and refined by other regions, adding their own twist to the sandwich, and its versatility gives a testament at just how impactful it has been. It sparked a remarkable food tradition in Philadelphia and exemplifies the power a food has in growing culture and bringing people together. Some may argue on what it is called or how it is made, but regardless, it's a food with a story filled with passion and creativity.
Bibliography
"Connecting Collections: Photographs of Hog Island Shipyard." Historical Society of Pennsylvania, Dec. 2023, www.portal.hsp.org/post/connecting-collections-photographs-of-hog-island-shipyard
"History of the Hoagie, Submarine, and Po'Boy Sandwiches." What's Cooking America, 2004, www.whatscookingamerica.net/history/hoagiesubmarinepoboy.htm
Newspaper Archive. 2025, www.newspaperarchive.com. Accessed 1 Apr. 2025.
"Sandwich Evolution: Hoggy, Hoggie, Hoagie." Pennsylvania Center for the Book, Pennsylvania State University, 2009, pabook.libraries.psu.edu/literary-cultural-heritage-map-pa/feature-articles/sandwich-evolution-hoggy-hoggie-hoagie
"Wawa History." Wawa, 2025, https://www.wawa.com/about-us/wawa-history. Accessed 1 Apr. 2025.
"Why Is It Called a Hoagie?" Home Dining Kitchen, May 2024, www.homediningkitchen.com/why-is-it-called-hoagie/