7 Strategies To Use Video To Increase Engagement On Instagram
In today's digital age social media has emerged as an essential component of a well-planned marketing strategy. Social media platforms such as Facebook, Instagram, Twitter and others. instazoom provides a variety of opportunities for companies to promote their offerings. They can be used for free and allows you to directly connect with a wider number of people at once. It isn't necessary to invest lots of money developing a marketing plan which includes social media video. It doesn't matter if you run either a small or large company, it's high time you begin to take the social advertising seriously.
Based on data provided by Lyfe marketing According to Lyfe marketing statistics, 93 percent of the videos posted on Twitter are accessed via mobile phones. The number of views for branded videos on YouTube have increased by two times over the past three years. Furthermore, Facebook live videos receive 10 times more comment than the regular video. These statistics prove that videos are highly sought-after on social media platforms. The reason is that millennials have a tendency to connect more frequently to video content on the social networks. Web Marketing Video Council has discovered that more than 60 percent of businesses use social media videos to promote promotion. It is therefore very likely that your competition are also taking advantage of the effectiveness of social media videos to grow their client base.
Instagram is a effective platform for social networking that lets users to post images and videos on the internet. Techcrunch has been researching Instagram trends since it was launched. According to their study, Instagram crossed the threshold of 1 billion active monthly users in the year 2018. Additionally, Instagram is currently growing at an average of 5 percent per quarter. This is the most impressive among all social media platforms. Therefore, Instagram is the best option to showcase your company's products and services. In this post we'll guide you through some methods to utilize Instagram videos for reaching out to a wider audience.
Short Commercials
Create videos that are short and valuable that reflect your brand. It is possible to showcase your product visually by using these videos. The commercials can be inspirational as well as funny or even emotional. Instagram allows users to post a 60-second film on your timeline. With these videos, it's easy to catch the attention of your target public. Additionally short videos are great to convey clear details about your product. The commercial is shared on Instagram Stories, IGTV or in the Instagram timeline.
Product details
Display your product's specifications, or show a "product in action" video to show the product's capabilities. Make sure to focus on the key features to keep your viewers entertained. Keep the video informative , not as descriptive. Pay attention to the details is essential to making a stylish and attractive video. It's possible to place the video on your company's Instagram page's timeline to allow the viewers to view at any time. Making these videos in a hurry draws large amounts of people's attention.
Do it-yourself videos
A great way to make use of Instagram video content is to make educational content. "Do it yourself" or 'how-to' videos show how your products work. It helps users comprehend the product's use. Additionally, you can make troubleshooting videos for the issues your customers might encounter. These videos are viewed by your viewers since they can provide relevant information in the shortest amount of time. By sharing them regularly, you will be able to build relationships with your current customers.
The behind-the-scenes video
Customers are now more selective in selecting a product, so it is crucial to create an association with them. You can make behind-the-scenes video clips which take them through details related to your product. It is also possible to conduct quick tutorials on techniques and tips for the use of your product. The quick-forward video Sheryl Cole shared about her work can give you some ideas. You need to be clever and creative in capturing the perfect moments for your Instagram post.