Search Engine Optimization(SEO)

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

YouTube SEO:

YouTube SEO is a process of optimizing your YouTube videos and channel to increase its rankings via YouTube. Search engines, like YouTube, have an intricate algorithm that determines how your videos will appear in YouTube rankings. Optimizing for YouTube can help increase important metrics like follower count, brand awareness, website visits and revenue. YouTube optimization focuses on the number of viewers that your video has reached and how well the video is ranked in a specific category. When brands optimize for YouTube search trends,

YouTube SEO Tips:

Rename your video file using a target keyword:

Just like you would when optimizing the written content, you'll use an SEO tool to first identify keywords you'd like your video to focus on (you can browse popular YouTube SEO tools below these tips, or just click that link earlier in this sentence).

With a keyword identified, the first place you should put it in your video file — before you even upload it to YouTube. Why? YouTube can't actually "watch" your video to see how relevant it is to your target keyword, and as you'll learn in the tips below, there are only so many places you can safely insert this keyword on your video's viewing page once it's published. But, YouTube can read your video's file name and all the code that comes with it when it's uploaded.

With that in mind, replace the "business_ad_003FINAL.mov" file name (don't be embarrassed ... we've all been there during post-production) with your desired keyword. If your keyword is "house painting tips," for example, your video's file name should be "house-painting-tips" followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

Insert your keyword naturally in the video title:

When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don't. Here's a linear representation of those findings:

So, while "using your target keyword in your title may help you rank for that term," report author Brian Dean explains, "the relationship between keyword-rich video titles and rankings" isn't always a strong one. Nonetheless, it's a good idea to optimize your title for this keyword so long as it fits naturally into a title that tells viewers exactly what they're about to see. Lastly, make sure to keep your title fairly short — HubSpot campaigns manager Alicia Collins recommends limiting it to 60 characters to help keep it from getting cut off in results pages.

Optimize your video description:

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it's okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay. If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters. After that point, viewers have to click "show more" to see the full description. That's why we suggest front-loading the description with the most important information, like CTAs or crucial links.

As for optimizing the video itself, it doesn't hurt to add a transcript of the video, especially for those who have to watch it without volume. That said, Backlinko's research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

Dean is careful not to encourage ditching an optimized description altogether, though. "An optimized description helps you show up in the suggested videos sidebar," he writes, "which is a significant source of views for most channels."

Upload a custom thumbnail image for your video's

Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail. YouTube recommends the use of images that are 1280x720 pixels — representing a 16:9 ratio — that is saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It's important to note that your YouTube account has to be verified in order to upload a custom thumbnail image. To do that, visit youtube.com/verify and follow the instructions listed there.

Add Cards and End Screens to increase your channel:

When you're watching a video, have you ever seen a small white, circular icon with an "i" in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards, which YouTube describes as "preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel."

Add hashtags to increase reach:

Hashtags are a recent addition to the YouTube user interface that allows you to add related terms to your content, just as you would on LinkedIn or Instagram. Hashtags show up right above your video title for easy clicking and discoverability. You can use your company name, as HubSpot does below, or include related keywords.

We also recommend using hashtags in your YouTube description, but don’t go overboard; the YouTube algorithm constantly checks for spam. Overly hashtagging may get you inadvertently flagged. Instead of using every hashtag you can think of, choose 2-3 that you feel most accurately describe your video.

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