Zhou Shen Studio has started to include YouTube data in their summaries, which means they're taking note of us international fans! 🥳 Do you know what data they see and how it can affect their world tour plans? (Yes, my end goal is to get another world tour. 😁)
1️⃣ Audience Geography
What they see
• Views by country
• Views by city (major metros)
• Subscriber locations
Why it matters
• High views + high subscriber density = real fan base
• Cities with repeat views are stronger than one-off viral hits
2️⃣ Watch Time (more important than views)
What they see
• Total watch time by country/city
• Average view duration by region
Why it matters
• Watch time = fan commitment
• A city with fewer views but longer watch time often converts better to ticket sales
3️⃣Subscriber Growth by Location
What they see
• Where new subscribers are coming from
• Growth spikes after releases or performances
Why it matters
• Fast subscriber growth = momentum
• Momentum often signals tour-ready markets, even if they haven’t hosted a show yet
4️⃣Engagement Signals
What they see
• Likes, comments, shares by video
• Comment language & location trends
• Returning viewers vs new viewers
Why it matters
• Commenting fans are much more likely to buy tickets
• Repeated engagement from the same regions = loyal audience
5️⃣ Traffic Sources
What they see
• How people find the video:
• YouTube search
• External links (X, Instagram, Facebook, fan forums, etc.)
Why it matters
• Strong external sharing in a country = organized fandom
• Organized fandom = strong word-of-mouth for concerts
6️⃣ Returning Viewers vs New Viewers
What they see
• % of viewers who come back regularly
Why it matters
• Returning viewers = core fans
• Core fans are the backbone of early ticket sales, which promoters care about most
So if you want Zhou Shen to come to your city/country, let him know by engaging with his YouTube videos, songs, and community posts:
👉 Watch videos and listen to songs all the way through (not on mute!)
👉 Repeat songs, save, add to playlists
👉 Comment in your native language
👉 Like and share (click on the Share button under the video/song; don't copy the link from the browser, which doesn't count)
Let's get started!
YouTube channel:
https://www.youtube.com/@zhoushenofficial
YouTube Music:
https://music.youtube.com/channel/UCciv4gN3Jm1M8bUsaBs-a_w