Research

Publications

1. Multi-Objective Assortment Optimization: Profit, Risk, Customer Utility, and Beyond, with Hongmin Li, Scott Webster and Heng Zhang. [SSRN]

• Minor revision at Management Science.

• An abridged version of the paper is published on Foundations and Trends® in Technology, Information and Operations Management. [Link]

2. ASU Operations Management Review Vol II, with Rohan Y. Korde, Ben Stover, Hyunsuk Baek, Ning Ma and Yimin Wang. [SSRN]

Working Papers

1. Incorporating Market Share in Product Line Design Using Choice-based Conjoint Analysis, with Heng Zhang, Hongmin Li, Scott Webster. (draft available upon request)

2. Assortment Recommendation in B2B with Non-exact Choice, with Heng Zhang, Omkar D. Palsule-Desai, Hongmin Li. (draft available upon request)