I am Zhang Wenlan. I believe advertising is more than creating attractive visuals. It start with understanding people and what they need. I use market research, consumer insights, and creative ideas to develop a brand campaign. Effective advertising does not just attract attention. It connect with people, influence their choice, and create positive change.

Portfolio

WordArt design Poster

“courage is the eye that reads the wish of the heart.”--《Sentence Planet》

I like this sentence in this book because I believe that all breakthroughs and innovations in our lives stem from the courage to try out new ideas.

To highlight the word ‘courage,’ I plan to enlarge it, fill it with black, and use other colored letters and patterns to decorate the rest of the text.

Bookstore Logo

The Kun in the logo is a mythical beast of China, representing a promising future. The Kun in the book also conveys that the knowledge gained from reading is the most valuable. Design style is combian chinese traditional and morden. Is mean that the knowledge in the book is updated with the time, and the bookstore has all the books you are looking for.

Bookstore Postcard — —front

Bookstore Postcard — —back

Bookstore Poster

Starbucks

—— New product Promotion

The Apple Coffee Mocktail

This product presents a unique twist on traditional coffee beverages, combining the rich intensity of coffee with the fresh sweetness of apple. Perfect for social events or an afternoon boost, this inventive drink offers a new way to savor coffee's flavors.

Target Audience: Gen Z (18–28), middle-to-high income, living in capital and regional cities.

Lifestyle: Trend-conscious, socially active, wellness-focused, and passionate about sharing experiences online.

Insight: Gen Z seek enjoyable alternatives to alcohol and use coffee to recharge during busy lifestyles.

Big Idea: Transform coffee from a symbol of stress into a moment of joy and self-care.

Key Message: "Life's short—drink well, eat better."

Pockaging Design—— Expanded view of paper cup packaging

Left Side

Front

Right Side

Product Display

Front

Back

Billboard Design

Mock up

APU Art Society

—— Frog Drawing

Public Awareness Campaign: Depression

To help young adults rebuild self-worth through digital emotional support.

Problem: Many Gen Z struggle with mental health challenges, especially depression. The main cause is that they don’t know how to process these emotions; They often choose to suppress them, which gradually increases the risk of depression.

Insight:They suppress their emotions, because they lack emotional regulation skills and fear being misunderstood or judged. Over time, these unspoken feelings make them tired.

Idea: Practice self-awareness to notice your emotions now. Use gratitude journaling as a tool for emotional regulation, shifting their focus from negative feelings to positive moments. It can guide them in viewing their experiences from a kinder, warmer perspective. Accept yourself, find confidence.

Social media Posters

Bunting

Encouragement Card

Website Page Design