Zag Zee started as a collection of 10000 unique and randomly generated NFTs created in March 2022, priced mostly at 0.03 by the artist Abishek. Although there was no pre-release or advertising campaign, a lot of attention was quickly brought to it by NFT enthusiasts who discovered the minting process on Opensea.io and shared their interest on social media. The 64x64 pixel ZAG ZEE images achieved great popularity due to their suitability as profile pictures on Discord and social media, at a time when nobody was talking about profile picture projects.