My research primarily focuses on the strategic considerations, operational challenges, and system dynamics related to innovation management, innovative business models, and sustainability concerns. In my research, I draw analytical tools and bring ways of thinking from classical/evolutionary game theory, dynamic modeling, and optimal control theory.
Yunke Mai, Bin Hu. From growth to monetization: Managing freemium services. Forthcoming, Production and Operations Management.
Ruize Ma, Yunke Mai, Bin Hu. User-generated content platforms: Managing the relationship triangle. Forthcoming, Manufacturing & Service Operations Management.
Yunke Mai, Bin Hu. 2023. Optimizing free-to-play multiplayer games with premium subscription. Management Science.
Yunke Mai, Bin Hu, Sasa Pekec. 2023. Courteous or crude? Managing user conduct to improve on-demand service platform performance. Management Science.
Second Place, IBM Best Student Paper Award for Service Science
Bin Hu, Yunke Mai, Sasa Pekec. 2020. Managing innovation spillover in outsourcing. Production and Operations Management.
Ruize Ma, Bin Hu, Yunke Mai. Scope 3 emission disclosure in supply chains: Equity and efficiency. Working paper.
Yunke Mai, Haoying Sun. E-Waste Reverse Supply Chain with Retail-Based Collection Service. Working paper.