Yungu KANG, Ph.D.
Yungu KANG, Ph.D.
Assistant Professor of Strategic Management
Graduate School of Technology and Innovation Management / School of Business Administration
UNIST (Ulsan National Institute of Science and Technology)
Office: 706-4, Bldg. 114, 50 UNIST-gil, Ulju-gun, Ulsan, 44919, Republic of Korea
T: +82 52 217 3720
Email: yungukang@unist.ac.kr
Academic Employment
July, 2023 - present: UNIST, Assistant Professor
July, 2021 - June, 2023: Hong Kong Baptist University, Assistant Professor
Education
May, 2021: Ph.D., Management (Strategic Management), Arizona State University
Feb, 2016: M.S., Management Korea University
Feb, 2014: B.A., Business Administration, Korea University
Research Interests
Strategic Management, Organizational Theory, Strategic Leadership, Corporate Governance
CEO, Top Management Team, Board of Directors, Strategic Decision Making
Research on relationships between characteristics of decision makers and firms' strategic and performance outcomes
Publications
Kang, Y., & Zhu, D. (2025). Management by originals: Inventor CEOs and firms’ strategic change. Strategy Science, 10(3), 226-244.
Kang, J., & Kang, Y. (2025). Capital Market Scrutiny and Strategic Distinctiveness of the Firm: Evidence from a Natural Experiment. British Journal of Management, 36(1), 461-476.
Kang, Y., Zhu, D. H., & Zhang, Y. A. (2021). Being extraordinary: How CEOs' uncommon names explain strategic distinctiveness. Strategic Management Journal, 42(2), 462-488.
강윤구, & 강진구. (2015). 기업의 추격 및 방어 전략: 모바일 메신저 시장 사례 연구. 전략경영연구, 18(2), 1-26.
Kang, Y., & Kang, J. (2015). Catch-up and defense strategy between firms: Mobile messenger market case analysis. Journal of Strategic Management, 18(2), 1-26.
Conference Presentations
Kang, Y., Hwang, S. H., & Jung, T. (2024). When Innovator Casts A Shadow: CEO Inventor Experience and Corporate Social Irresponsibility. Paper presented at the Academy of Management Annual Meeting, Chicago, USA.
Hwang, S. H., Kang, Y., & Jung, T. (2023). A Study on Inventor CEO Experience, Governance Mechanisms, and Earnings Management. Paper presented at the Academy of Management Annual Meeting, Boston, USA.
Kang, Y., Chin, M. K., & Zhu, D. H. (2021). How Ideological Diversity within Top Management Teams Influences Strategic Dynamism. Paper included in the Academy of Management Proceedings.
Kang, Y., Zhu, D. H., & Zhang, Y. (2019). Being Extraordinary: How CEOs’ Special Names Predict Their Distinctive Strategies and Performance. Paper presented at the Academy of Management Annual Meeting, Boston, USA.
Albader, L., & Kang, Y. (2019). The Influence of CEO Political Ideologies on Strategic Novelty. Paper presented at the Strategic Management Society Special Conference, Las Vegas, USA.
Zhu, Q., Zhu, D. H., & Kang, Y. (2018). Top Executive Learning and Breakthrough Inventions. Paper presented at the Academy of Management Annual Meeting, Chicago, USA.
Kang, Y., Park, S., & Kang, J. (2015). Top Management Team Member Related to CSR: Study on its Impact on Corporate Social Performance. Paper included in the Proceedings of the Decision Sciences Institute Conference, Seattle, USA.
Park, S., Kang, Y., & Kang, J. (2015). Impact of CSR Executives on CSR Performance: Who is the Right Person to do the Right Things?. Paper included in the Proceedings of the Decision Sciences Institute Conference, Seattle, USA.
Kang, Y., Park, S., Kang, J. (2015). Desperate CEOs: The Impact of Retiring CEO Performance on Firm Strategic Change Level. Paper presented at the Annual Meeting of the Decision Sciences Institute, Seattle, USA.
Kang, Y., Park, S., Kang, J., & Kim, Y. (2015). A Man of his Word: Semantic Network Analysis on the Relationship between CEO Letter and Firm Strategy. Paper presented at the Euro-Asia Management Studies Association Annual Meeting, London, UK.
Kang, Y., & Kang, J. (2014). Catch-Up and Post Catch-Up Strategy between Firms: Mobile Messenger Market Case Analysis. Paper presented at the Summer Integration Scientific Meeting of the Korean Academic Society of Business Administration, Daegu, South Korea.
Teaching Experience
School of Business Administration, Ulsan National Institute of Science and Technology
2025. Instructor for MOT51201/TIM71301 (Strategic Management Theory)
2024. Instructor for MGT51101/TIM71001 (Research Methodology)
2023, 2024, 2025. Instructor for TIM50601/BAT52801 (Strategy/Strategic Management)
2024, 2025. Instructor for MGT49901 (Strategic Management)
School of Business, Hong Kong Baptist University
2021, 2022, 2023. Instructor for BUSI 4006 (Strategic Management)
W.P. Carey School of Business, Arizona State University
2019, 2021. Instructor for WPC 480 (Strategic Management)
2018. Teaching assistant for Strategic Leadership (MBA)
Lab
Strategic Management Lab (경영전략 연구실)