Publication lists

Health

1. Dong, Y. (2026). Persuasion Through Affirmation or Threat? The Moderating Role of Self-Esteem in Self-Affirmation and Self-Threat Effects in Health Risk Messages. Health Communication, 0(0), 1–12. https://doi.org/10.1080/10410236.2026.2613222 

2. Dong, Y., & Li, W. (2026). To share or not to share, that is the (moral) question: How moral frames and bystander cues shape health misinformation correction sharing on social media. Computers in Human Behavior, 177, 108900. https://doi.org/10.1016/j.chb.2025.108900 

3. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2025). Running into Reproductive Health Information, Running Toward Doctor: Examining the Roles of Incidental Exposure, Perceived Norms, and Embarrassment. Mass Communication and Society. https://doi.org/10.1080/15205436.2025.2561687 

4. Wu, Y., Dong, Y. (co-first author), Mou, Y., & Kim, KJ. (2025). How the algorithmic transparency of search engines influences health anxiety: The mediating effects of trust in online health information search. Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3706598.3713199

5. Dong, Y., & Li, W. (2025). Higher numbers = more important? Social media metrics and their agenda-cueing effects in anti-secondhand smoke persuasion. Media Psychology, 28(3), 337–361. https://doi.org/10.1080/15213269.2024.2366926

6. Dong, Y., & Wu, Y. (2024). Interacting with Healthcare Chatbot: Effects of Status Cues and Message Contingency on AI Credibility Assessment. International Journal of Human–Computer Interaction, 1–13. https://doi.org/10.1080/10447318.2024.2387396

7. Zhang, L., Dong, Y., Lam, C., & Huang, Z. (2024). Engaging and (the Illusion of) Learning? Examining the Relationship Between Different Social Media Activities and Reproductive Health Knowledge. Journal of Health Communication, 29(5), 327–339. https://doi.org/10.1080/10810730.2024.2339261

8. Dong, Y., Li, W., & Chen, M. (2024). Personalization reactance in online medical consultations: Effects of two-sided personalization and health topic sensitivity on reactance. Human Communication Research, 50(1), 66–78. https://doi.org/10.1093/hcr/hqad039

9. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2024). Counteracting sexual and reproductive health misperceptions: Investigating the roles of stigma, misinformation exposure, and information overload. Patient Education and Counseling, 120, 108098. https://doi.org/10.1016/j.pec.2023.108098

10. Wu, Q., Ngien, A., Jiang, S., & Dong, Y. (2024). Why communication matters? The roles of patient-provider communication and social media use in cancer survivors’ meaning in life. Computers in Human Behavior, 108218. https://doi.org/10.1016/j.chb.2024.108218

11. Dong, Y. (2023). “Premature” Girls with “Illegitimate” Diseases: A Qualitative Exploration of the Stigma of Gynecological Diseases for Unmarried Young Women in China. Journal of Health Communication, 28(2), 111–120. https://doi.org/10.1080/10810730.2023.2185322

12. Dong, Y., Chen, M., & Wu, Y. (2023). Effects of social norms and message framing on reducing the stigma of gynecological diseases: A cognitive‐affective‐behavioral model. Applied Psychology: Health and Well-Being, 15(4), 1221–1236. https://doi.org/10.1111/aphw.12433

Stigma

1. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2024). Counteracting sexual and reproductive health misperceptions: Investigating the roles of stigma, misinformation exposure, and information overload. Patient Education and Counseling, 120, 108098. https://doi.org/10.1016/j.pec.2023.108098

2. Dong, Y. (2023). “Premature” Girls with “Illegitimate” Diseases: A Qualitative Exploration of the Stigma of Gynecological Diseases for Unmarried Young Women in China. Journal of Health Communication, 28(2), 111–120. https://doi.org/10.1080/10810730.2023.2185322

3. Dong, Y., Chen, M., & Wu, Y. (2023). Effects of social norms and message framing on reducing the stigma of gynecological diseases: A cognitive‐affective‐behavioral model. Applied Psychology: Health and Well-Being, 15(4), 1221–1236. https://doi.org/10.1111/aphw.12433

Sexual and Reproductive Health

1. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2025). Running into Reproductive Health Information, Running Toward Doctor: Examining the Roles of Incidental Exposure, Perceived Norms, and Embarrassment. Mass Communication and Society. https://doi.org/10.1080/15205436.2025.2561687 

2. Zhang, L., Dong, Y., Lam, C., & Huang, Z. (2024). Engaging and (the Illusion of) Learning? Examining the Relationship Between Different Social Media Activities and Reproductive Health Knowledge. Journal of Health Communication, 29(5), 327–339. https://doi.org/10.1080/10810730.2024.2339261

3. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2024). Counteracting sexual and reproductive health misperceptions: Investigating the roles of stigma, misinformation exposure, and information overload. Patient Education and Counseling, 120, 108098. https://doi.org/10.1016/j.pec.2023.108098

4. Dong, Y. (2023). “Premature” Girls with “Illegitimate” Diseases: A Qualitative Exploration of the Stigma of Gynecological Diseases for Unmarried Young Women in China. Journal of Health Communication, 28(2), 111–120. https://doi.org/10.1080/10810730.2023.2185322

5. Dong, Y., Chen, M., & Wu, Y. (2023). Effects of social norms and message framing on reducing the stigma of gynecological diseases: A cognitive‐affective‐behavioral model. Applied Psychology: Health and Well-Being, 15(4), 1221–1236. https://doi.org/10.1111/aphw.12433

Secondhand Smoke

1. Dong, Y. (2026). Persuasion Through Affirmation or Threat? The Moderating Role of Self-Esteem in Self-Affirmation and Self-Threat Effects in Health Risk Messages. Health Communication, 0(0), 1–12. https://doi.org/10.1080/10410236.2026.2613222 

2. Dong, Y., & Li, W. (2026). To share or not to share, that is the (moral) question: How moral frames and bystander cues shape health misinformation correction sharing on social media. Computers in Human Behavior, 177, 108900. https://doi.org/10.1016/j.chb.2025.108900 

3. Dong, Y., & Li, W. (2025). Higher numbers = more important? Social media metrics and their agenda-cueing effects in anti-secondhand smoke persuasion. Media Psychology, 28(3), 337–361. https://doi.org/10.1080/15213269.2024.2366926

Misinformation

1. Dong, Y., & Li, W. (2026). To share or not to share, that is the (moral) question: How moral frames and bystander cues shape health misinformation correction sharing on social media. Computers in Human Behavior, 177, 108900. https://doi.org/10.1016/j.chb.2025.108900 

2. Chu-Ke, C., & Dong, Y. (corresponding author) (2024). Misinformation and Literacies in the Era of Generative Artificial Intelligence: A Brief Overview and a Call for Future Research. Emerging Media, 2(1), 70–85. https://doi.org/10.1177/27523543241240285 

3. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2024). Counteracting sexual and reproductive health misperceptions: Investigating the roles of stigma, misinformation exposure, and information overload. Patient Education and Counseling, 120, 108098. https://doi.org/10.1016/j.pec.2023.108098

Persuasion

1. Dong, Y. (2026). Persuasion Through Affirmation or Threat? The Moderating Role of Self-Esteem in Self-Affirmation and Self-Threat Effects in Health Risk Messages. Health Communication, 0(0), 1–12. https://doi.org/10.1080/10410236.2026.2613222 

2. Dong, Y., & Li, W. (2026). To share or not to share, that is the (moral) question: How moral frames and bystander cues shape health misinformation correction sharing on social media. Computers in Human Behavior, 177, 108900. https://doi.org/10.1016/j.chb.2025.108900 

3. Dong, Y., & Li, W. (2025). Higher numbers = more important? Social media metrics and their agenda-cueing effects in anti-secondhand smoke persuasion. Media Psychology, 28(3), 337–361. https://doi.org/10.1080/15213269.2024.2366926

4. Dong, Y., & Wu, Y. (2024). Interacting with Healthcare Chatbot: Effects of Status Cues and Message Contingency on AI Credibility Assessment. International Journal of Human–Computer Interaction, 1–13. https://doi.org/10.1080/10447318.2024.2387396

5. Dong, Y., Li, W., & Chen, M. (2024). Personalization reactance in online medical consultations: Effects of two-sided personalization and health topic sensitivity on reactance. Human Communication Research, 50(1), 66–78. https://doi.org/10.1093/hcr/hqad039

6. Chen, M., Dong, Y., & Wang, J. (2024). A Meta-Analysis Examining the Role of Character-Recipient Similarity in Narrative Persuasion. Communication Research, 51(1), 56–82. https://doi.org/10.1177/00936502231204834

7. Dong, Y., Chen, M., & Wu, Y. (2023). Effects of social norms and message framing on reducing the stigma of gynecological diseases: A cognitive‐affective‐behavioral model. Applied Psychology: Health and Well-Being, 15(4), 1221–1236. https://doi.org/10.1111/aphw.12433

Technology

1. Dong, Y., Zhang, L., Lam, C., & Huang, Z. (2025). Running into Reproductive Health Information, Running Toward Doctor: Examining the Roles of Incidental Exposure, Perceived Norms, and Embarrassment. Mass Communication and Society. https://doi.org/10.1080/15205436.2025.2561687 

2. Wu, Y., Dong, Y. (co-first author), Mou, Y., & Kim, KJ. (2025). How the algorithmic transparency of search engines influences health anxiety: The mediating effects of trust in online health information search. Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3706598.3713199

3. Dong, Y., & Li, W. (2025). Higher numbers = more important? Social media metrics and their agenda-cueing effects in anti-secondhand smoke persuasion. Media Psychology, 28(3), 337–361. https://doi.org/10.1080/15213269.2024.2366926

4. Zhang, L., Dong, Y., Lam, C., & Huang, Z. (2024). Engaging and (the Illusion of) Learning? Examining the Relationship Between Different Social Media Activities and Reproductive Health Knowledge. Journal of Health Communication, 29(5), 327–339. https://doi.org/10.1080/10810730.2024.2339261

5. Chu-Ke, C., & Dong, Y. (corresponding author) (2024). Misinformation and Literacies in the Era of Generative Artificial Intelligence: A Brief Overview and a Call for Future Research. Emerging Media, 2(1), 70–85. https://doi.org/10.1177/27523543241240285 

6. Dong, Y., & Wu, Y. (2024). Interacting with Healthcare Chatbot: Effects of Status Cues and Message Contingency on AI Credibility Assessment. International Journal of Human–Computer Interaction, 1–13. https://doi.org/10.1080/10447318.2024.2387396

Technology Use for Health Purposes

1. Wu, Y., Dong, Y. (co-first author), Mou, Y., & Kim, KJ. (2025). How the algorithmic transparency of search engines influences health anxiety: The mediating effects of trust in online health information search. Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3706598.3713199

2. Dong, Y., & Wu, Y. (2024). Interacting with Healthcare Chatbot: Effects of Status Cues and Message Contingency on AI Credibility Assessment. International Journal of Human–Computer Interaction, 1–13. https://doi.org/10.1080/10447318.2024.2387396

Popular Culture & Fandom

1. Dong, Y. (In Press). Fandom, Nationalism, and Gender Practice: A Critical Discourse Analysis of the “Azhong-Brother” Posts on Chinese Social Media From 2019 to 2023. In F. Wu & T. Hu (Eds.), Transcultural Media Fandom in the Asia Pacific. Bloomsbury.

2. Dong, Y., Wu, Y., Wu, F., Mou, Y., & Ivanov, A. (2022). From Homeland-Mother to Azhong-Brother: A qualitative study of nation anthropomorphism among Chinese youths. Media, Culture & Society, 44(7), 1354–1371. https://doi.org/10.1177/01634437221104692 

3. Li, W., Dong, Y. (corresponding author), & Tang, Y. (2024). Celebrity, peer, and personal norms: Examining the influences of different norms on fans’ online engagement intentions regarding fandom philanthropy. Current Psychology. https://doi.org/10.1007/s12144-023-05588-9

Prosocial Behaviors

1. Li, W., Dong, Y., Xie, Z., Yao, Q., & Tian, Y. (2024). Does consciousness of social face matter? Understanding sharing behavior towards online charitable crowdfunding information. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 18(5), Article 5. https://doi.org/10.5817/CP2024-5-6

2. Li, W., Dong, Y. (corresponding author), & Tang, Y. (2024). Celebrity, peer, and personal norms: Examining the influences of different norms on fans’ online engagement intentions regarding fandom philanthropy. Current Psychology. https://doi.org/10.1007/s12144-023-05588-9