CPA partners control & cost optimization
CPA partners control & cost optimization
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Architecture of data collecting
Architecture of data collecting
Considering the specificity of the market for affiliate lead generation services, it is not enough to track the volume of generated leads. It is required to control quality, one of the ways is strict identification and tracking of the entire chain from the moment of session generation to the final transaction. To control lead generation partners on the site, we will use a scheme in which, when generating a lead, information about the partner is taken into account, such as the partner’s name, webmaster ID, then transfer a special lead ID to CRM, then track the stages of the transaction using the CRM funnel data
end to end ID
end to end ID
Using Google tag manager, we configure the transfer of the necessary data. To do this, we form tags with pixels with dynamic substitutions. This data will allow you to further connect the data and build an end-to-end dashboard.
Data collecting using BigQuery service
Data collecting using BigQuery service
To carry out the necessary calculations and generate the report logic, data from all sources will be collected into BigQuery datasets.
CRM data with saving status data
- Google Analytics 360 data
Final dashboard
Final dashboard
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