Research

Research Interests

Business Analytics, E-commerce, Consumer Returns, Operations-Marketing Interface, Operations-Information Systems Interface, Retail Operations, Socially Responsible Business, AI Impact on Business, Business School Education

Methodologies

Applied Statistics, Applied Econometrics, Causal Inference, Field Experiment, Lab Experiment, Applied Game Theory

+ denotes doctoral student co-authors when the research started. 

* denotes equal contributions; authors are ordered alphabetically by family name.

Manuscripts under revision and under review

1. Li, Wenting+, Jiang, Yu, Wang, Yige, and Xu, Hao. From Data to Decision: AI-Powered Adaptive Optimization in Continuous Pharmaceutical Manufacturing. Under major revision.

• Finalist, MSOM Data Driven Research Challenge, 2025

• Accepted to INFORMS Data Mining & Decision Analytics Workshop, 2025

2. Jiang, Yu*, Li, Yanglin*, Zeng, Yushu*. Artificial Intelligence, Analyst, and Performance. Under review.

In preparation for submission

1. Zeng, Yushu, Kong, Dejie, Jiang, Yu, and Harshvardhan, M. AI-Driven Exploration of Prosocial Behavior: Assessing Charity Supporters’ Psychological Mechanisms. 

• Accepted to 10th Annual Pre-ICIS Workshop by SIG AI, 2025

2. Huang, Tingliang*, Jiang, Yu*, Zhou, Yiyao*. The Impact of Artificial Intelligence on Vulnerable and Minority Employee Groups: A Systematic Review. 

3. Harshvaedhan, M., Jiang, Yu and Alotaibi Eid. Corporate Canaries: How US Multinationals Detect and Respond to Government Instability.

Last Updated: March 2026