Kim, S. & Kwon, Y. "Do I know this content well?": Emotions, willingness to work out, and content-related experience in a virtual environment. Under review       

    Kwon, Y. (2025). Artificial Intelligence (AI) health literacy: Why Is it necessary, by whom, where and how?  Journal of  Occupational and Environmental Medicine**, Accepted (forthcoming)

    Seo, H. & Kwon, Y. (2025). The effects of self-efficacy and disability acceptance on job satisfaction among workers with physical disabilities: The moderating effect of exercise participation. Korean Journal of Convergence Science, 14(4), 91-105. 

    Kwon, Y. (2025). Effects of social capital through sports programs on job-related behaviors. The Korean Journal of Sports Science, 34(1), 217-232.

    Kim, S., Oh, J., Lim, S., & Kwon, Y. (2025). Social presence and positive emotions: Mediating role of perceived enjoyment and moderating role of the usage frequency of electronic devices. The Korean Journal of Sports Science, 34(1), 293-305.

    Ryu, S., Kim, E., & Kwon, Y. (2024). Rasch calibration of the fitness center's servicescape during the pandemic. The Korean Journal of Sports Science, 33(5), 401-411.

    Kim, S., & Kwon, Y. (2024). Is virtual reality an emotional technology that changes human behavior?: The relationships among immersion, perceived enjoyment, satisfaction, and willingness to work out. The Korean Journal of Sports Science, 33(5), 549-564. 

    Kwon, Y., & Seo, H. (2024). Coping strategies with team identity threat and social well-being. The Korean Journal of Sports Science, 33(4), 436-446. 

    Kim, S., Kim, J., Yoon, H., & Kwon, Y. (2024). The effects of social presence and immersion on willingness to work out in a virtual reality context. Korean Journal of Convergence Science, 13(7), 261-278     

    Kwon, Y., & Seo, H. (2024). The impact of social capital through sports programs: stress, job insecurity, and employee health. The Korean Journal of Sports Science, 33(3), 313-323. 

    Cornwell, T.B., Humphreys, M., & Kwon, Y. (2023). Shared brand equity. Journal of Advertising*, 52(3), 311-329.  [Lead Article] [IF: 6.528]  www.tandfonline.com/doi/full/10.1080/00913367.2022.2131656 

    Yoon, H., & Kwon, Y. (2023). The impact of servicescapes on the hierarchy of effects during the pandemic. The Korean Journal of Sports Science, 32(4), 467-479.    

    Kim, J., & Kwon, Y. (2023). Development of scale and validation for measuring fitness center's servicescape during the pandemic. The Korean Journal of Sports Science, 32(3), 487-500.

    Yoon, H., & Kwon, Y. (2023). Applying relationship marketing theory in a pilates context: the effects of communication on commitment, satisfaction, and intent to repurchase. The Korean Journal of Sports Science, 32(2), 453-467.

    Kim, J., & Kwon, Y. (2023). The effects of fitness center's social media quality on brand attitude and purchase intention based on information system success model. The Korean Journal of Sports Science, 32(1), 395-410.

    Kwon, Y., & Seo, H. (2022). The structural relationship among host coungtry attitudes of international sporting event, involvement, prior knowledge, expectations, and media viewing intention. The Korean Journal of Sports Science, 31(4), 355-369. 

    Kwon, Y., & Kwak, D. H. (2022). No games to watch: Empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown. International Journal of Sports Marketing and Sponsorship*, 23(1), 190-208. [IF: 3.080]

    Kwon, Y., & Cornwell, T. B. (2021). Sport sponsorship announcement and stock returns: A meta-analytic review. International Journal of Sports Marketing and Sponsorship*, 22(3), 608-630. [IF: 3.080]

    Kwon, Y., & Seo, H. (2021). Employer-sponsored sports programs amid COVID-19: The approach of social capital. Journal of Occupational and Environmental Medicine**, 63(4), 285-290. [IF: 2.306]

    Kwon, Y. (2021). Online social capital and health: What we know, what we need to know. Journal of Occupational and Environmental Medicine**, 63(1), e42-e43. [IF: 2.306]

    Kwon, Y., & Seo, H. (2020). COVID-19: A parallel multiple mediation model of fan identification, social media engagement, and stress. Journal of the Korean Data Analysis Society, 22(3), 973-986.

    Kwon, Y., & Seo, H. (2020). The mediating effect of stress coping strategy between stress appraisal to the COVID-19 outbreak and intention to revisit of professional sports fans. Korean Journal of Sports Science, 29(4), 539-551.

    Kwon, Y., & Seo, H. (2020). The relationships among team identification, stress-coping behaviors to the COVID-19 outbreak, and intention to revisit of professional sports fans. Korean Journal of Sport Management, 25(4), 47-62. 

    Cornwell, T. B., & Kwon, Y. (2020). Sponsorship-linked marketing: Research surpluses and shortages. Journal of the Academy of Marketing Science*, 48(4), 607-629. [Lead Article] [IF: 14.904]

    Kwon, Y., & Marzec, M. L. (2019). Unpacking the associations between perceived cultural support and employee health: The approach of social capital. Journal of Occupational and Environmental Medicine**, 61(11), 910-915. [IF: 2.306]

    Kwak, D. H., Lee, J. S., Kwon, Y., & Babiak, K. (2019) Exploring consumer responses to a nationwide breast cancer awareness campaign: The case of the National Football League’s Crucial Catch Campaign. International Journal of Sport Management and Marketing, 19(3/4), 208-232.

    Kwak, D. H., & Kwon, Y. (2016). Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions. Journal of Consumer Behaviour*, 15(4), 348-358. [IF: 3.199]

    Kwon, Y., & Marzec, M. L. (2016). Does worksite Culture of Health (CoH) matter to employees? Empirical evidence using job-related metrics. Journal of Occupational and Environmental Medicine**, 58(5), 448-454.† [IF: 2.306]

    Kwak, D. H., Kwon, Y., & Lim, C. H. (2015). Licensing a sport brand: Effects of team brand cue, performance priming, and product category on multidimensional values and purchase intentions. Journal of Product and Brand Management*, 24(3), 198-210. [Lead Article] [IF: 4.950]

    Kwon, Y., Marzec, M. L., & Edington, D. W. (2015). Development and validity of a scale to measure workplace culture of health. Journal of Occupational and Environmental Medicine**, 57(5), 571-577. [IF: 2.306]

    Kwon, Y., Jeon, N., & Lee, S. (2015). Employees’ engagement in corporate sport initiative and organizational performances: The serial mediating roles of social capital and dynamic capability. Journal of the Korean Data Analysis Society, 17(5), 2301-2311.

    Lee, S., & Kwon, Y. (2015). Revisiting the measurement of brand equity in the Korean sport industry context: Multidimensional Brand Equity (MBE) and Overall Brand Equity (OBE). Journal of Sport and Leisure Studies, 62, 285-296.

    Kwon, Y., & Kwak, D. H. (2014). Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context: A multidimensional consumer value approach, Sport Marketing Quarterly*, 23(2), 100-114. [IF: 2.395]

    Note: *Social Sciences Citation Index (SSCI), ** Science Citation Index (SCI), †Continuing Medical Education (CME)

    updated: August 2024