"My research is at the intersection of sport, marketing management, and health. This is a decidedly advantageous position since research questions with worldwide interest and important policy implications are found in the trajectories of marketing management and sport or health or both. Much of my research interest also considers measurement related to my interdisciplinary research interests."
Current Position
-Associate Professor, Department Head
Department of Sport Science, College of Human Ecology, Pusan National University
Research Areas
-Sport consumer behavior, Sponsorship-linked marketing, Health management
Education
-University of Michigan, Ph.D. in Sport Management
-Sung Kyun Kwan University, M.S. in Sport Science
-Sung Kyun Kwan University, B.S. in Sport Science (Honors: Summa Cum Laude)
Previous Positions
-Assistant professor, Pusan National University
-Research associate, Project Manager, The Center for Sport Marketing Research , Kinesiology, University of Michigan, MI
-Data analyst, University of Michigan - Health Management Research Center, MI
-Research assistant, Kinesiology, University of Michigan, MI
Ongoing Projects
-PNU PRE-BK Pilot Program (Apr 2026 - Jan 2027)
-PNU-HDBC AI-based Lifecare Service Model Development (May 2026 - Jan 2027)
-Lotte Giants Futures League Development Program (Jun 2026 - Dec 2026)
-National Research Foundation of Korea Outstanding Young Scientist Grants (Jun 2026 - May 2029)