"My research is at the intersection of sport, marketing management, and health. This is a decidedly advantageous position since research questions with worldwide interest and important policy implications are found in the trajectories of marketing management and sport or health or both. Much of my research interest also considers measurement related to my interdisciplinary research interests."
Current Position
-Associate Professor, Department Head, Sport and Health Management,
Department of Sport Science, College of Human Ecology, Pusan National University
Research Areas
-Sport consumer behavior, Sponsorship-linked marketing, Health management
Education
-University of Michigan, Ph.D. in Sport Management
-Sung Kyun Kwan University, M.S. in Sport Science
-Sung Kyun Kwan University, B.S. in Sport Science (Honors: Summa Cum Laude)
Previous Positions
-Research Associate, Project Manager, The Center for Sport Marketing Research , Kinesiology, University of Michigan, MI
-Data Analyst, University of Michigan - Health Management Research Center, MI
-Research Assistant, Kinesiology, University of Michigan, MI
Recent Awards
-"Best paper in EarlyCite" in International Journal of Sports Marketing and Sponsorship (July, 2021): "Sport sponsorship announcement and stock returns: a meta-analysis review" published in International Journal of Sports Marketing and Sponsorship in 2021
-Second winner on SportSIG's "Paper of the Year" in Sport Marketing (May, 2021), The American Marketing Association (AMA) : "Sponsorship-linked marketing: surpluses and shortages" published in the Journal of the Academy of Marketing Science in 2020